Environmental groups announced yesterday they will back Mark Udall and come in with all the PR resources at their disposal.
The coalition's campaign will target "persuadable voters" who are skeptical and turn to outside organizations for information to back up their choices, said Cathy Duvall of the Sierra Club, one of the organizations in the coalition.
She said oil companies have come to symbolize what's wrong with Washington, and it's easy to make that link when oil companies report record profits at the same time taxpayers are subsidizing those companies and paying increasing prices at the gas pump.
Even when voters list the economy as the most important issue, they talk about the price of gas or heating and cooling their home, said Gene Karpinski of the League of Conservation Voters. And, he said, candidates frame the argument in terms of a clean energy policy being good for the economy.
Environmental groups don't like Big Oil Bob Schaeffer.
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