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Once upon a time, book launches involved parties at swanky Manhattan addresses where everybody wore turtlenecks and ate cheese that smells like old socks and pretended to care about things like "purity of artistic inspiration" when they were really just interested in if the author would still be sleeping with the editor after the second print run.
That's because, once upon a time, only a very small cadre of people (most of them wearing turtlenecks) were "in charge" of most of the buzz surrounding books. It was a fine example of trickle-down economics, as the literary crowd from the coasts spread their influence through word of mouth (and carefully-timed magazine pieces) to the flyover states via a controlled distribution network of booksellers and librarians and the mysterious alchemy that went into the bestseller list of the New York Times.
Fast-forward to the "Indie Revolution" where a perfect storm of affordable digital devices and widespread direct distribution turned "Publish" into a button and democratized the face of publishing like never before.
I launched a book today. In my PJs (which are not a turtleneck). Then I made lunch, walked the dog, and did laundry, and played Monopoly Jr. because the kids had a snow day and were bored.
Book launches have changed...and they've stayed the same. Follow me below the spaghetti squash and under the hood of the literary catapult.
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