FULL Disclosure: I once worked for Ask.com, and retired from Google, and my best friend also helped to organize GetOut for SF Pride last year, protesting the Google Busses and Gentrification of the Castro.
From years I commuted from SF to the Peninsula to work at my job at Google, yes, I was a Googler. But back then we used something long Forgotten called CalTrain. It is a public mass transit system run by the State of California and open to EVERYONE. I also go something called a Commuter Check to help pay for it. Not only was I making use of Public Transportation, I was also rubbing elbows with my fellow citizens, and not just Google employees, this had the added benefit of allowing me to have serendipitous interactions with people, not just Googlers!
The Google buses, described as “spaceships” containing “alien overlords” by writer Rebecca Solnit, have become potent symbols for income inequality within the city. Beyond the transportation issues, they are now symbolic of other unwanted repercussions of the tech boom, including rising housing costs, Ellis Act evictions and a ”let them eat cake” mentality very publicly exhibited by many tech-employed, Bay Area newcomers. They are the physical manifestations ot the New Tale of Two Cities infesting San Francisco.
Reading articles about Google using a yacht to ferry its employees across the Bay, or hiring security guards for its commuter buses, evokes a not-so-distant dystopian future. And I can't believe that Google is coming up with these solutions instead of using existing Public Transportation solutions, it kinda makes me sick!
Thus, the city of San Francisco, which currently lets the commuter buses use MUNI stops free of charge, is scrambling desperately for a compromise. Today the seven SFMTA board directors will vote on a proposal for shared use of the bus stops. And in preparation for tomorrow’s board meeting, the Transportation Team at Google sent the following memo to its SF employees:
[Misc-sf] Next week’s public hearing on shuttle regulations
Transportation Team XXXXX@google.com Fri, Jan 17, 2014 at 11:35 AM Bcc: XXXX@google.com
IF YOU DON’T RIDE THE SHUTTLE TO/FROM SF, YOU CAN STOP READING NOW. Dear Shuttle Riders,
This Tuesday (1/21), the San Francisco Municipal Transportation Agency (SFMTA) Board will meet to vote on the proposed shuttle regulations we told you about last week. The hearing will take place on January 21 at 1pm PT at San Francisco City Hall (room 400). While we recognized that many of you won’t be able to make it during the workday, we encourage any interested Googlers who live in San Francisco to speak in favor of the proposal (please RSVP here if you are planning to attend). While you are not required to state where you work, you may confirm that Google is your employer if you are so inclined.
If you do choose to speak in favor of the proposal we thought you might appreciate some guidance on what to say. Feel free to add your own style and opinion.
*I am so proud to live in San Francisco and be a part of this community
*I support local and small businesses in my neighborhood on a regular basis
*My shuttle empowers my colleagues and I to reduce our carbon emissions by removing cars from the road
*If the shuttle program didn’t exist, I would continue to live in San Francisco and drive to work on the peninsula
*I am a shuttle rider, SF resident, and I volunteer at…..
*Because of the above, I urge the Board to adopt this pilot as a reasonable step in the right direction
You can read the full press release announcing the proposal here, and we’ll keep you updated in the coming weeks as the proposal moves towards approval. Feel free to email us at transport@google.com with any questions.
Thanks, XXXX, on behalf of the Transportation Team
It’s notable that a Google employee actually points out the heavy-handedness of the memo on the thread, mentioning that this would look bad for Google if leaked to the San Francisco Chronicle or Valleywag.
“Am I being too paranoid?” the employee asked. No.
This message comes off a bit high handed and I don’t think it would be good if it showed up on the front page of the chron or valleywag.
Or am I being too paranoid? XXXX
[Quoted text hidden]
“They’re urging their employees to say they would drive if not for the shuttle program to keep the ‘eco-friendly’ excuse alive and continue using SF’s tax-payer funded bus stops for virtually nothing,” a representative from Heart of the City wrote in response to the memo. “[According to an SFMTA survey] 31% said they wouldn’t be able to make the trip at all, which implies over 5200 people would choose to live closer to their work in Silicon Valley.”
The survey did not include the option “Quit Google and join an SF-based startup.”
Busing is just one element of a perfect storm brewing in San Francisco — tech workers vs. the rest of the city — where proponents of the free market come head to head with people unhappy with the loopholes in that market, i.e. the millions in tax breaks offered to tech companies like Twitter or the Ellis Act. The activist argument is that if tech companies don’t have to pay taxes (or fines), they should somehow be responsible for protecting the community in other ways.
While it is a perfect storm, there is no perfect solution for the problems caused by the tech boom and no straightforward explanation as to how the busing affects the real estate crisis, though every resident has an opinion on it — usually emotionally charged.
Believe me when I say I have heard my fair share of these opinions, and I have to say that I totally agree. Corporation SHOULD feel a fiscal responsibility to a community if they’re leaning on public infrastructure — like public bus stops! But more importantly I feel that corporation like Google should be doing things for the betterment of the Community at Large, and not just Googlers, like investing in the Public Transit system, instead of creating their own private one!
Perhaps Google should build a Google.org focusing only on Bay Area municipal issues? What I do know is that Google, instead of canned talking points, should be sending their employees links to both sides of the debate and increasing awareness instead of acting vaguely like Big Brother. I also know that Google has enough money that if they invested it in the Public Transit infrastructure they could make a HUGE difference, and solve some of the transit problems in the Bay Area, not just for Googlers, but for the Community of which they are part. Come On Google, you don't live in a bubble, you are part of a Communituy ACT LIKE IT!
