I have been reading about what I think of as the media literacy "movement" for several years now. (It's how I got to Daily Kos in the first place. A recommendation on a media literacy listserve recommended Eric Alterman's blog, and from there I followed the link to dKos.) According to the Center for Media Literacy:
Media Literacy ... provides a framework to access, analyze, evaluate and create messages in a variety of forms -- from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.
I'd love to see someone formally deconstruct some of the Republican/Christian right/anti-social security/pro-war messages but haven't jumped in myself because my only background is that of having paid close attention for a while. But the discussion of this past weekend has emboldened me to try my hand, using the(original) "pie fight" ad as my test run, with the caveat that I've only seen the copy that comes up on dKos - haven't clicked through. (Heaven help me, here goes):
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