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View Diary: FALL OF THE HOUSE OF MURDOCH XXV: BREAKING: Wall Street Journal Scam Exposed (104 comments)

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  •  I worked in marketing communications (2+ / 0-)
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    adrianrf, ontheleftcoast

    back in the '80s for an American subsidiary of a German company.  It was SOP to have editorial space given away 'free' - if you bought enough advertising space.  Also, if you were a really good customer and bought enough space year in and year out, you were allowed to work with one of their editors to write the feature story for their journal.  

    Had we not purchased the advertising, we would never have been on the cover.  These pieces were not marked as 'advertorials' because we did not directly pay for the space.  But really, we did.

    I fall down, I get up, I keep dancing.

    by DamselleFly on Thu Oct 13, 2011 at 03:34:46 AM PDT

    [ Parent ]

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