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View Diary: JC Penney Takes Unambiguous Stand on DeGeneres Controversy (214 comments)

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  •  Less about backbone than demographics (13+ / 0-)

    Not to say that we've all seen national brands drop spokespeople at the barest whiff of controversy before now. It's almost mandatory. (Such corporate cowardice pissed me off mightily more than once when I was working at an ad agency.)

    But, in this case I'm pretty sure that the cost/benefit falls out very clearly: the young, tolerant-to-the-point-of-thinking-"gay"-is-hip consumer is JCP's desired customer. The skinflint, old, bluenose stay-at-homes are not. Monkey Wards made the mistake of not making a generational leap way back when, and Sears is finding it difficult to keep up with the times right now. It appears that Penny's has made a bold decision to survive, and Ellen is part of that.

    •  Sears is trying (6+ / 0-)

      It's like they have 4 stores in one - they have the Lands End departments, very classic in both look and clothing. Nice, quality stuff that everybody knows.

      They have the Kardashian line, very trendy, very hip, very party clothes and way younger than my style (way thinner too).

      They have tools, appliances and electronics.

      And then they have the other stuff, which is mostly clothes, and very KMart.

      They need to seriously get rid of the KMart part of it. If I want that, I'll just go to KMart. Nothing wrong with KMart, I actually like some of their shoes (cheap and they fit) and it's a good place to pick up soap, hair care stuff, cat litter, trash bags - at least as cheap as WalMart and I get rewards points (Sears/KMart have a rewards card now - and you can use your Sears charge at KMart).

      But don't put it in your supposedly higher end store. Makes it look tacky.

      •  One little problem with that. (0+ / 0-)

        KMart bought Sears and used its Sears connections to offer some of the Sears brands at KMart.

        Also, if you want an old-fashioned cheeseburger served on a grilled bun with just enough fries, head to the K Cafe.

        "Politics should be the part-time profession of every citizen who would protect the rights and privileges of free people and who would preserve what is good and fruitful in our national heritage." -- Lucille Ball

        by Yamaneko2 on Thu Feb 09, 2012 at 09:02:26 PM PST

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    •  I think there's more than a little truth to that (4+ / 0-)
      Recommended by:
      gulfgal98, sable, eztempo, MA Mom

      And the MOM group (whoever they were) had something like 40,000 members. Not exactly a lobbying juggernaut.

      While I'll grant you that Penneys' decision likely needed to make fiscal sense, they pulled it off with boldness, courage and class, and made an unambiguous statement while they were at it. They should, imho, get substantial points for at least that much, if not for more.

      “Are you calling the Koch brothers during the recess?” - Henry Waxman

      by thenekkidtruth on Thu Feb 09, 2012 at 01:26:33 PM PST

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    •  When I was growing up... (12+ / 0-)

      ...many, many moons ago, everything I wore came from a James Cash Penney's store – my mother worked there and had an employee discount.
      The decision by JCP and their open support of Ellen was a two time winner. It was the right thing to do and it was a masterful bit of positive company imaging.
      Could there be a message here? Like maybe, doing the right thing is good business philosophy

      The only shame in ignorance is when one takes pride in it. .......{- 8.25 / -5.64}

      by carver on Thu Feb 09, 2012 at 01:54:36 PM PST

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    •  given the popularity of her daytime show (0+ / 0-)

      she probably has a lot of older fans.

      I first saw her show visiting a friend's 70-ish mother in the hospital.

      48forEastAfrica - Donate to Oxfam If you can't feed a hundred people, then just feed one. - Mother Teresa

      by wasatch on Thu Feb 09, 2012 at 09:17:21 PM PST

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