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View Diary: Rush Limbaugh's downward spiral promises to accelerate (173 comments)

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  •  Richard - Rush isn't going anywhere (0+ / 0-)

    until he starts to lose a lot of audience. As long as he is the dominant AM voice in the noon to 3pmET slot in nearly every top 100 market there will always be a channel who will broadcast his show. What I do think will happen is that his show will be a lot less profitable for both him, his syndicator, and the local stations that carry him. But as long as he can deliver the mega audience he will be on the air. As the cost per M of advertising on his show continue to drop there will be new advertisers who are willing to take the political hit for access to all those ears.

    "let's talk about that"

    by VClib on Wed Jul 25, 2012 at 12:18:28 PM PDT

    [ Parent ]

    •  He may still be the dominant AM voice, (3+ / 0-)
      Recommended by:
      elwior, mmacdDE, politicalceci

      but how big is AM radio's audience these days?  I have a feeling that it's been dropping pretty rapidly, and that the demographics are not at all what advertisers want.

      The influence of the [executive] has increased, is increasing, and ought to be diminished.

      by lysias on Wed Jul 25, 2012 at 01:36:21 PM PDT

      [ Parent ]

      •  lysias - you certainly may be right (0+ / 0-)

        but it's still a sizeable audience. I don't have access to real data but my understanding is that Limbaugh's daily audience is much larger than any of the cable news shows.

        "let's talk about that"

        by VClib on Wed Jul 25, 2012 at 01:43:19 PM PDT

        [ Parent ]

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