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View Diary: let's all take a moment to remember Karl Rove (251 comments)

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  •  Rovian politics is a losers game (1+ / 0-)
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    frankw9

    I've felt this for a while. Yes, huge amounts of money and a besotted MSM that refuses to report on the actual issues that affect voters can close margins and, in the past, has brought some disparagingly easy victories to profoundly unqualified partisans, however...

    Rovian negative campaigning relies on sustained ignorance and a continuing lack of media literacy to work. But voters, especially younger voters, are far more savvy about media than they were when they accepted the Swiftboat ads or, as the classic example, the Willie Horton ad.

    Once you saturate the media with negative ads - for cycle after cycle - they have much less impact. People wise up, they tune that shit out. It's zero gain.

    who doesn't want to wear the ribbon?!?

    by redacted stew on Wed Nov 07, 2012 at 09:00:42 AM PST

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