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View Diary: The Business of Losing an Election (28 comments)

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  •  Precise Voter Targeting (0+ / 0-)

    On MSNBC one night shortly after the election, there was a gentleman (not one of the well known regulars) who described in concise detail how the Obama campaign did its precise voter targeting. The campaign focused on 4 voter groups in selected counties in the 9 swing states:

    College educated white women
    Young voters
    African Americans
    Hispanics

    Win those groups (or at least defy expectations) in those selected counties in the 9 swings states and you win the election.

    Bingo.

    As far as all the ads, I'd like to get the following poll:
    1. How many households have DVRs?
    2. Of those who answered Yes to #1, how many actually watched the ads?

    I watched almost zero, regardless of candidate.

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