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View Diary: The Rush Limbaugh advertiser backlash is knocking down the radio networks (154 comments)

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  •  is there sig impact on non-limbaugh RW stations? (2+ / 0-)
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    elwior, mightymouse

    i know some RW talkers are also getting hit but will it be enough cause a downsize of that talk radio empire, which at some levels is valued as an essential media tool.

    maybe it used to pay it's own way while invisible to the left and worth it's weight in gold as a 24/7 ad for the GOP and chamber of commerce and the 1%'s interests, but how far will they go toward subsidizing it?

     even if rush is downsized will huckabee or others allow them to get back enough of those advertisers? it wouldn't be the same without him on all those stations but can they still make it work?

    i wonder how many of those advertisers would come back to the format if those stations decided to offer more balance? maybe those advertisers could be used in a unified effort to increase balance.

    This is a list of 76 universities for Rush Limbaugh that endorse global warming denial, racism, sexism, and partisan lying by broadcasting sports on Limbaugh radio stations.

    by certainot on Sun Nov 18, 2012 at 10:50:06 AM PST

    •  It already has. (3+ / 0-)
      Recommended by:
      certainot, elwior, mightymouse

      Believe or not, rw radio has a lot of horrible shows that ride on Rush's coattails. That talent pool hasn't moved the needle in which rw radio could survive on their own. Many of them have to pay to play on a lot of those stations. That's one of the reasons TRN is bitching about Dial Global. They can't sell to advertisers on their own. That bench is very weak and one of the big reasons why a lot of stations are running to sports.

      Plus, outside of Rush, listen to their advertisers. Many of them are for crap products you never heard of and are geared for older demographics.

      •  then maybe university sports is critical (1+ / 0-)
        Recommended by:
        elwior

        my local limbaugh megastation did two university of NM sports events, basketball and football, that cut into the local afternoon  blowhard on friday eve and then much of the day saturday for the football game.

        promos for UNM sports can be heard throughout the week and though they don't bring in money they are used to bring in advertisers.

        if they can specify advertising time during games and pre and post game shows, and maybe raise those rates, that might be a place where they might be making up.

        if that's the case an effort to shame those unis into looking for alternatives could be a final nail

        This is a list of 76 universities for Rush Limbaugh that endorse global warming denial, racism, sexism, and partisan lying by broadcasting sports on Limbaugh radio stations.

        by certainot on Sun Nov 18, 2012 at 03:46:05 PM PST

        [ Parent ]

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