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View Diary: The Obama campaign wants to know what to do next (40 comments)

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  •  Yeah. They tried that. Dismantle the whole thing. (4+ / 0-)

    They tried that with that whole "organizing for america" experiment. The whole thing was silly.

    What OFA does is obvious: it wins national elections. it isn't good for advocacy. it isn't a think tank. it isn't even good at community based changed. What it does is what it was designed to do from the beginning: win national elections.

    So therefore, if I were allowed to make the decisions, I would dismantle the whole thing and break it off into several distinct entities:

    1. Campaign tactical research and development. You take the Analytics and Message folks and put them here. (sort of a laboratory for new campaign software and tactics...supported by money from the DNC.)

    2. Leadership & Management training and development center. You put Feild Ops here. (here you train party operatives in the "Obama way" so that campaigns up and down the ballot get better management. (You get politicians to pay to send their advisors there and pay for it.)

    3. Social network. You put the volunteers here. Basically offload the whole obama network of volunteers into a socail network with its own app. let it evolve into whatever and see what happens. (make all the people who are on it the new owners of it...maybe they'll take it public one day or god knows what)

    That way the next Democrat who comes along has a campaign in waiting. And the party up and down the ballot will improve its ability to win elections.

    •  While I agree that the focus of the group... (0+ / 0-)

      has been at the national level, the fact is this is a VERY talented team. From managers to engineers to architects to political operatives to local, the whole package was the most impressive display of grass-roots organizing ever (Obama and Dean FOREVER!)

      There's nothing stopping them from retooling the org to focus on what is best for progressive causes. To not even ponder the possibilities at all levels, federal, state, local, would be a mistake. The strengths and weakness they have today would change as they adjust, but they must adjust. To me, that means crafting the opportunity to be involved everywhere. Making the opportunity to get involved should be in our faces on the news, in the articles we read, in the blog posts we read. Once that "button" is pushed, well, you can't get any more local than that!

      I think this team has the talent and money to get us there. Imagine a country where effective, no-barriers participation in the process is baked into how we consume news and information.

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