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View Diary: The radio industry is FINALLY talking about the devastating impact of Rush Limbaugh's Fluke attack (115 comments)

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  •  Limbaugh contracts up in mid-2013 (8+ / 0-)

    Limbaugh's audience will likely shrink significantly once the contract Cumulus has with Premiere expires - rumored to be mid-year 2013.

    Cumulus licenses Limbaugh's show on about three dozen of its own stations. It is expected to replace Limbaugh with Huckabee once these contracts expire.

    "I can guarantee you that the minute Cumulus' contract with Rush expires in New York, they will replace him with Huckabee," said Joel Hollander, the former CEO of CBS Radio now running private investment firm 264 Echo Place Partners.

    For now Limbaugh has some breathing room - the vast majority of his contracts with Cumulus do not expire until next year. Dickey said Cumulus has "no plans to drop Rush" from any of its stations at this time and will "honor its contracts."

    Dickey's diplomacy is smart radio politics. Cumulus must navigate a delicate divide between competing and cooperating with Clear Channel. The radio industry as a whole has been in secular decline for more than a decade, as Apple Inc's iPods, satellite radio Sirius XM Radio Inc and Internet streaming services such as Pandora Media Inc have eaten away at advertising sales and audience share.

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