Skip to main content

View Diary: The Goldman Sachs Project to take over Europe nearly complete (121 comments)

Comment Preferences

    •  It's who you know (14+ / 0-)

      ¡Cállate o despertarás la izquierda! - protest sign in Spain

      by gjohnsit on Mon Nov 26, 2012 at 02:57:44 PM PST

      [ Parent ]

      •  Just caught part of an old Brit documentary (6+ / 0-)

        going back to the first days of Consumerism and mass-manipulation (aka "public relations"). Some guy named Lehman, back in the '20s, some banker dude... anyway, he was addressing the capitalist worry that people would stop buying shit when they didn't need it.

        So he got the top public relations guy of the day -- the one who had hundreds of debutantes light up cigarettes in the middle of a thanksgiving day parade. Which cigarettes he told the press were "torches of freedom." What, with woman smoking being frowned upon, it made a big splash. Made tremendous profits for the tobacco company he worked for.

        Anyway... back to Lehman. So, until he consulted Edward Bernays, business sold you things on the basis that their product meet your needs. Bernays said "no, associate your product with their desires, especially their expression of identity."

        The advertising created demand, the Bankers funded Department Stores to meet the demand, stocks went up...

        By 1927, a reporter writes

        A change has come over our democracy, it is called consumptionism. The American citizens first importance to his country is now no longer that of citizen, but that of consumer.
        A year later President Herbert Hoover has this to say to Edward Bernays at a major gathering:
        "You have taken over the job of creating desire and have transformed people into constantly moving happiness machines, machines which have become the key to economic progress."
        So it's 80 years of getting people to invest in their appetites as opposed to their interests. Fortunately, that's all stopped now.

        So I'm not sure: The Antichrist; Chthulhu; the Banksters; corporate power and purpose... how do you fit a hair between them?

        PS: found in wandering the transcript for the movie at http://pialogue.info/...

        ...Stewart Ewen - Historian of Public Relations: It's not that the people are in charge but that the people's desires are in charge. The people are not in charge the people exercise no decision making power within this environment. So democracy is reduced from something which assumes an active citizenry to the idea of the public as passive consumers driven primarily by instinctual or unconscious desires and if you can in fact trigger those needs and desires you can get what you want from them....


        The Internet is just the tail of the Corporate Media dog.

        by Jim P on Mon Nov 26, 2012 at 07:38:20 PM PST

        [ Parent ]

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site