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View Diary: "Earth shattering" change in the radio industry in the aftermath of the Rush Limbaugh Effect (203 comments)

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  •  Moreso a change in audience than Rush (0+ / 0-)

    Dial Global, who was just delisted, carries a line of liberal talk hosts including Schultz, Bill Press, Stephanie Miller and Tom Hartmann they get no revenue from Rush.

    Dial Global's blaming Rush was just an excuse.  The bigger issue is the decline in the radio listener audience, as people go to other media.  Try to find a teen or person in their twenties who routinely go to AM radio.

    For advertisers they are shifting their spending out of radio and into Internet media.

    The most important way to protect the environment is not to have more than one child.

    by nextstep on Wed Dec 05, 2012 at 07:04:43 PM PST

    •  This is a misunderstanding of the Limbaugh impact (1+ / 0-)
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      What i've been calling the Rush Limbaugh Effect is a reticence on the part of advertisers to invest in talk radio, period. It is real, it has been broadly acknowledged in the industry. It may be very difficult to quantify (for all of us not currently in the industry), but it has been attested to, here:

      and, here:

      and, here:

      and, going back nine months, even here:

      The Rush Limbaugh Effect compounds the challenges to an industry that was already troubled. But i've been researching and writing about it for more than nine months, and i can assure you, there is plenty of indication it has injured players in the Radio industry that have only an incidental, or even a remote relationship with the Rush Limbaugh Show.

      Follow me on Twitter: @denverunionguy

      by Richard Myers on Wed Dec 05, 2012 at 07:48:07 PM PST

      [ Parent ]

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