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View Diary: *Update 3* A Dead Man liked Facebook yesterday, and how I became an FB zombie too (91 comments)

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  •  I wonder if it's a slightly less insidious but (6+ / 0-)

    still dishonest practice that's behind this.  Let's say Facebook knows that you have a friend named, say, Clytemnestra Jones.  Your friend would rather eat a live banana slug than shop at WalMart.  But a different Clytemnestra Jones just loves! Loves! LOVES!! WalMart.  Facebook's algorithms show you an ad that says Clytemnestra Jones likes WalMart, but they don't mention that it's not the Clytemnestra Jones that you know.

    So maybe they're cheating by using persons of the same name and figuring that no one will click on the name to see if the same Clytemnestra Jones that they know.  I have a very uncommon name IRL, with a traditional Gaelic first name and a not-common Austrian last name via marriage.  I was very surprised to find that there is one other person with my same name, though she's in the UK.  If any of my friends got a feed that I liked something, it probably wouldn't occur to them that there might be another person by the same name... though they might wonder when I started liking Marmite.

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