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View Diary: Wall Street Journal or The Onion? (195 comments)

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  •  Wall Street Journal Demographics (1+ / 0-)
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    posted this yesterday on a similar diary:

    Audience Profile
     Every business day, a remarkable group of influential and affluent people reach for the most trusted, accurate source of news and analysis of the world of business and finance - The Wall Street Journal. Journal subscribers are leaders and managers in every industry, every public and private enterprise, large and small. They shape policy and affect change.
    Because of its editorial breadth, depth, scope, and influence, The Wall Street Journal offers the opportunity for direct marketers to communicate with powerful business leaders, consumers, and investors with the wealth to enjoy exceptional lifestyles.  Demographics:

    63% Male/18% Female
    55 Average Age
    96% College Educated/87% College Graduate/57% Post Graduate Study
    82% Professionals/Managers
    $210,300 Average Employment Income
    $253,100 Average Household Income
    $2,489,200 Average Household Net Worth
    $2,004,600 Average Value of Investments
    91% Homeowners
    69% Maintain a Home Office

    Journal subscribers keep in shape through many outdoor and indoor fitness activities including Jogging, Bicycling, and Hiking, and Weight Training. Their high net worth allows them to quickly adopt new entertainment technology at home and actively embrace new products and services that increase the quality of their family’s home life.

    More than 80% of subscribers have taken action as a result of Journal advertising indicating their attention to advertising messages. They are involved in the acquisition of Financial/Banking/Insurance Services, Computer Technology, Communications, Office Equipment, Advertising, Travel & Convention/Meeting Sites, and More.

    Business Data:

    21% Financial Advisor/Planner/Asset Manager
    22% Professionals
    43% Small Business (Fewer than 100 Employees)
    37% Big Business (1000+ Employees)

    Patriotism is supporting your country all the time, and your government when it deserves it - Samuel Clemens

    by tjlord on Fri Jan 18, 2013 at 03:46:51 PM PST

    [ Parent ]

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