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View Diary: Fox News Is The Biggest Ratings Loser On Inauguration Day - And The Future Looks Even Dimmer (75 comments)

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  •  Cable news in general is falling off (0+ / 0-)

    I suspect Fox's ratings would be somewhat higher had they something factual, constructive, or even original to add to the discussion. As it is, Fox is barely more than whatever tape it takes to keep the ads for gold coins from overlapping the ads for apocalypse survival kits. Cable news is suffering in general, if suffering is even the best term for a decline so richly deserved.

    From linked article:

    Cable News Networks See Big Falloff ...

    ... Without counting the other outlets that covered the event, such as PBS, Mr. Obama’s second Inauguration was already seen by more than three million more viewers than Mr. Bush’s second Inauguration in 2005.

    The inauguration coverage is only a few hours of one day, which Fox's viewers in particular might choose to sleep through. Looking at CNN, MSNBC, and Fox, their general decline isn't too far off the one-day ratings (visit the link for charts):
    Cable: CNN Ends Its Ratings Slide, Fox Falls Again

    After a year of declining revenues in 2009, followed by a year of declining ratings in 2010, cable outlets found some relief in the extraordinary news year of 2011. It was a relief, however, that could not answer the looming long-range audience challenges.

    Still, viewership for the sector over all was up slightly for the year, and analysts projected revenues at all three major cable news operations to rise even more, into high single digits. And all that was heading into the 2012 election year, a cycle that tends to invigorate the channels, whose muscles are tuned to capitalize on political fever.

    Any math whiz want to compare the one-day failure to the overall death spiral?

    Why is there a Confederate Flag flying in Afghanistan?

    by chimpy on Wed Jan 23, 2013 at 11:29:58 AM PST

    [ Parent ]

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