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View Diary: Research Study Explains How U.S. Media Brainwashes The Public (288 comments)

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  •  the splintering is into sub interests that do not (4+ / 0-)

    add to a wider in-focus picture and awareness. The few dominant networks in the past were more democratic... in part due to the FCC regulations and the idea that news was more of a service done by unbiased professionals...

    Now that news is part entertainment and each news outlet has a smaller share of the market in the post Reagan environment these different broadcast news outfits have target audiences that they pander to and in so doing concentrate both the audience and the message into a more biased situation that is immune from conflicting voices except as a pantomime set up to always "win".

    So less homogenized yes but actually more polarized and stealth-homogenized  too.

    More people hear fewer viewpoints in what matters most... and the ones they do hear are limited to straw-man set-ups to be knocked down and the usual viewpoint declared a winner.

    So the diarists main thesis of a set of colluding interests ending up with less choice is still true. Corporations do by virtue of their having a set of intersecting interests do end up homogenizing more than is apparent. This happens more unintentionally through self censorship to not drive away advertising or run afoul of the owners personal politics and not to mention off the record board room quid pro quo at the highest levels which filters down in any organization intentionally and unintentionally... those at the top set the tone and content just by being at the top.

    In theory we appear to have more and more heterogeneity in media content with the internet and cable and satellite offering unprecedented choice but at the same time we have more effective homogeneity and message limitation in the biggest media outlets. More ghetto-ization of specialized content audiences while also having more uniformity in the larger groupings of news consuming.

    So audience awareness and interests are Balkanized into specialized distractions and personal focuses at the same time that a lot of it is homogenized in presentation or tilt. And and at the same time all the different fragments offering all this variety are ultimately concentrated behind the scenes in fewer and fewer hands which has a direct effect on the politics of content... often in less than obvious ways. The polarization of views in the US bears is in part both a reflection and a cause of this.

    Pogo & Murphy's Law, every time. Also "Trust but verify" - St. Ronnie (hah...)

    by IreGyre on Sat Jan 26, 2013 at 08:40:56 AM PST

    [ Parent ]

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