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View Diary: "One Million Moms" vs. a NYT must-read: "Selling a New Generation on Guns" (151 comments)

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  •  Final piece of "assault rifle" puzzle (20+ / 0-)

    Reading the NYT piece this morning solidified a conclusion I had been coming to regarding the "assault rifle" issue.  As the NRA loves to point out, semi-automatic assault rifles aren't much different, in terms of functionality, from semi-automatic hunting rifles.  Why then the obsession of the NRA and others with protecting weapons whose chief distinctive characteristic is their military styling?

    The answer, it seems, is marketing.  With gun-owners a declining proportion of the population, the arms industry needs to find ways to sell gun ownership to the next generation of consumers, and military styling is a way to appeal to adolescent male fantasies.

    In other words, "assault rifles" are the Joe Camel of the arms industry.

    The whole culture surrounding assault rifles also strikes me as being fundamentally at odds with traditional firearms culture.  In traditional gun culture, firearms are not treated like toys.

    •  I'm nominating this for Top Comments (6+ / 0-)

      Hits the nail on the head on what's wrong with "assault rifles".  

      Conservatives need to realize that their Silent Moral Majority is neither silent, nor moral, nor a majority.

      by nominalize on Sun Jan 27, 2013 at 10:51:47 AM PST

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    •  That's the whole point... (1+ / 0-)
      Recommended by:
      In traditional gun culture, firearms are not treated like toys.
      ... at least as far as I'm concerned.

      My dad, who was stricter than the NRA instructor we had in high school in the early 1960s in NW MN, kept his guns in a locked gun closet, and us kids always knew guns were not toys.  As far back as I can remember as a kid, I always knew guns were not toys and that they could kill people.  Dad took out his deer hunting rifle once a year a day or two before deer hunting season, sighted it in (as a teen I shot it a couple of times, hit the bull's eye, but I never went hunting).  Dad would shoot his deer on day one or two, then clean his rifle again, put it back in the gun closet.  He only ever took it out once a year.  No one would ever have known we had a couple of guns in the house unless they were around for the annual cleanings before and after deer hunting season.  Dad never talked about guns any more than he talked about the tools in the garage.  His deer hunting rifle was used to put meat on the table (and in the big freezer in the basement with the winter meats - beef, pork, chickens we had raised - that had been butchered in the fall), so the gun was a utilitarian tool.

      Oh... we all knew where the key for the gun cabinet was, had access to the key and the cabinet, but never really thought about it.  Out of sight, out of mind.  Dad was not obsessive about guns like the modern crop of gun owners are who have them out on display in glassed-in cases.  [I always think they must have small penises but can't show them off in public without being called a pervert, so show off their guns instead; they also seem to have big gas-guzzling pickups.]

      I do not understand the modern gun culture at all.

      I'm sick of attempts to steer this nation from principles evolved in The Age of Reason to hallucinations derived from illiterate herdsmen. ~ Crashing Vor

      by NonnyO on Sun Jan 27, 2013 at 07:56:03 PM PST

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