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  •  Here's an interesting followup (2+ / 0-)
    Recommended by:
    kurt, coquiero

    Applebee’s Overnight Social Media Meltdown: A Photo Essay

    It shows what happened on Applebee's Facebook page, which received tens of thousands of negative comments after the story went viral. They started to answer the comments, then they started deleting comments (and deleting users), and they were using copy-and-paste to post the same comment over and over. Total ineptitude by their social media people.

    All in all a major PR disaster for Applebee's.

    “If you misspell some words, it’s not plagiarism.” – Some Writer

    by Dbug on Sat Feb 02, 2013 at 08:02:44 PM PST

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