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View Diary: Clear Channel Loses $424 Million in 2012, StopRush Rolls On (87 comments)

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  •  One advantage liberal radio does have is loyalty. (7+ / 0-)

    I think a savy advertiser could could take advantage of that.

    Ruth Lyons in Cincinnati had a TV audience whose loyalty was legendary.

    And Lyons did not just run commercials...she talked up here sponsors.

    For that to work on radio, we would need the talent to personally promote the national advertisers, and the local stations to at least make a general appeal outside of commercials to say "please support our sponsors who make our progressive station possible."

    But probably none of this will work as long as mega stations have taken over.   I talked to a local businessman who told me about trying to call Clear Channel to advertise on the local Air America station here in Columbus.  They tried to talk him out of it!  Instead they wanted him to buy a package advertising on other stations, and he said they asked him "What are you, some kind of a hippy?"

    Great idea, insulting your customers. He ended up not advertising at all.

    •  Not really (4+ / 0-)
      Recommended by:
      tmservo433, VictorLaszlo, elwior, BusyinCA

      The genre that has the loyalty is sports talk. Mostly guys, and once they find a station they like they NEVER change the channel.

      The call in shows give them the illusion that they could pick up the phone and get on the air. Few will even try, fewer still will ever get on, but they like to think they could.

      •  because it's so hard to find a station you like (2+ / 0-)
        Recommended by:
        elwior, BusyinCA

        Ye gods, it is physically painful to listen to terrestrial radio.  The expectations are so stunningly low it's scary, and yet nobody seems to do any better.

        Try listening to any music station.  Any station playing more than 10% good songs is a keeper.  It's brutal to suffer through an hour worth of crap for one song that maybe you like.

        Try listening to any news broadcast.  "dow up 13 points".  No number, just a difference.  Intentionally reduced information content.  The same five headlines repeated all day.  No rotation whatsoever.

        NPR may have their programs that suck (This American Life, anyone?) but at least there is a vague attempt to inform.

        -7.75 -4.67

        "Freedom's just another word for nothing left to lose."

        There are no Christians in foxholes.

        by Odysseus on Thu Feb 21, 2013 at 08:44:28 AM PST

        [ Parent ]

        •  I don't listen to regular radio (4+ / 0-)

          Since I got xm. When I have to its just so horrid I wind up finding an NPR station or listening to my iPod.

          So I know what you mean.

          But my husband would listen to sports radio 24/7. When he's home, the tv is on espn, golf, or one of the history channels. Usually sports of some kind.

          Sports radio in his truck. Granted he doesn't spend a lot of time driving, but if he did that's all that would be on.

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