Skip to main content

View Diary: Multiple conservative bloggers, writers engaged in paid propaganda for Malaysian government (125 comments)

Comment Preferences

  •  Allow me to rephrase (3+ / 0-)
    Recommended by:
    mmacdDE, Losty, Oh Mary Oh

    As a PR professional, there were times where I did pay for segments... BUT, I know the laws and regulations as did the journalists I worked with and they were always clearly labeled (this post/segment is sponsored by...), it's a fine line between PR and advertising.

    Anyway, to your question, there are several laws regarding payola and FTC guidelines for bloggers.  I've found citations for a few that most likely cover this sort of thing... FTC 16 CFR Part 255 says that online media must identify sponsors or gifts they received in exchange for publication.  47 U.S.C. § 317(a)(1); 47 C.F.R. § 73.1212 also discuss the need of media to inform consumers that a certain article/segment is sponsored.

    •  Thanks for the PR Spin (1+ / 0-)
      Recommended by:
      BvueDem

      In 18 minutes you went from "never once did cash change hands" to "there were times where I did pay for segments" and "it's a fine line between PR and advertising".

      Congratulations! You've demonstrated why "public relations gets a very bad name, sometimes deservedly so": Public relations professionals.

      "When the going gets weird, the weird turn pro." - HST

      by DocGonzo on Fri Mar 01, 2013 at 01:13:44 PM PST

      [ Parent ]

      •  There is a clear different (0+ / 0-)

        That I was articulating for those (like you) who clearly do not understand the industry.  Let me assume you are a doctor, and try to put it in terms you might understand.  Let's play a little hypothetical here... you are a well known doctor who is often quoted in the newspaper.  A pharma company comes to you and says "I will give you $50,000 to speak positively about my product during your next interview".  In this case, that is "cash changing hands."  OR you are asked to speak on a panel of a conference hosted by a pharmaceutical company about your experience with the product and are compensated.  That is the type of "paid for segments" that I am discussing.  

        But hey, why let a little nuance get in the way of a cheap point?

        •  More Spin (0+ / 0-)

          I understand the industry. I've paid PR flacks to have "journalists" publish content that I wrote and the PR flack edited in trade journals for over a dozen years. I've been reading those journals for 20-30 years, knowing that's where plenty of the content comes from. And I personally am sometimes paid as an expert panelist, selected by the forum because my expertise sells their products.

          Nevertheless, in 18 minutes you went from "never once did cash change hands" to "there were times where I did pay for segments" and "it's a fine line between PR and advertising". A switch that spin can't change. And since all PR can give is spin, you're giving more spin. Calling the facts "a cheap point" merely cheapens the spin.

          "When the going gets weird, the weird turn pro." - HST

          by DocGonzo on Sat Mar 02, 2013 at 09:59:53 AM PST

          [ Parent ]

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site