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View Diary: Apple corporate/data centers now running on almost pure renewables (19 comments)

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  •  With Steve Jobs gone (1+ / 0-)
    Recommended by:
    Gooserock

    Apple will coast for a while on his 21st century achievements, but then inevitably degenerate into just another stock-driven hack company the way it did the last time he wasn't involved.  When that happens, I would bet they'll quietly go back to using whatever energy resources are cheapest, but it won't matter because they'll become irrelevant.

    I demand that you prove you're alive.

    by Troubadour on Thu Mar 21, 2013 at 06:46:22 PM PDT

    •  Not necessarily. (2+ / 0-)
      Recommended by:
      Troubadour, jazzmaniac

      As you said, they'll continue to kick ass for another couple of years based on pure Jobsian momentum; the question will be, how will they fare once the last of his magic pixie dust fades out.

      However, there was a lot of discussion of this by the various tech writers/bloggers, and the conclusion of some of the more savvy ones (John Gruber and John Siracusa in particular, I believe) was that Jobs' greatest creation wasn't any particular product, but Apple itself--that is, that he managed to infuse the entire corporation with his own philosophy without them becoming a slave to it, bla bla bla (hopefully without his dickishness, though, I hope).

      Only way to know will be to wait another couple of years and see.

      •  I would put the timeline more at 5 years. (2+ / 0-)
        Recommended by:
        Brainwrap, Odysseus

        They can keep iterating the iPad and iPhone and milking Jobs' innovations that long, as long as no other charismatic visionary arises to usurp Apple's place in that time.  

        But ultimately the same dynamic plays out that did with respect to PCs usurping Macintosh in the '90s - the "good enough" clones advance to the point that the high prices of Apple products are no longer justifiable.  Also, without that singular, tyrannical vision constantly pushing the envelope, a mere collection of Jobs disciples can't create the same level of highly-integrated aesthetic "magic."  Apple the company is not capable of maintaining Apple the religion.

        What usually happens when a beloved, charismatic tyrant is lost to the institutions they created around their own personality is that the first caretakers try to mimic them, seeking to capture the same magic with cargo cult efforts.  It rarely works very well, so then they become pragmatic and start letting new leaders be who they are, which invariably falls far short of the founder.  As the magic fades, mediocrity feeds back on itself, allowing increasingly pragmatic decisions that further erode the original standards.

        Steve Jobs didn't build a business - a business wouldn't have done what Apple did under his leadership, because it was always risky and required a level of faith in aesthetic sensibilities that had nothing to do with hard, focus group-driven data.  What he built was an amplifier for his personal vision - a tool that will invariably prove either unwieldy or unflattering to his successors.  

        I demand that you prove you're alive.

        by Troubadour on Thu Mar 21, 2013 at 07:16:00 PM PDT

        [ Parent ]

        •  Well said, and you could be correct... (1+ / 0-)
          Recommended by:
          Troubadour

          The biggest difference this time around, as far as I can tell, is that Apple is now sitting on a SHITLOAD of money and goodwill, which will buy them a lot more time to change course if they do find themselves in the same position they were in in the early '90's.

          I mentioned Siracusa above--here's an interesting piece of his on the relative positions of Apple, Google and Samsung at the moment.

          Note how Microsoft has become, effectively, irrelevant since the iOS/Android war started a few years back, even though they're still making buckets of dough themselves.. Can Apple avoid the same fate? Let's hope.

    •  So Steve Jobs did everything? (2+ / 0-)
      Recommended by:
      Brainwrap, craiger

      With all due respect to the thousands of Apple designers, engineers and the staff that support them, and to all of the people working for companies that partner with Apple and supply a lot of technology, ideas and work, I have to disagree with everything you say above.

      Steve Jobs was not a God. And the above people I mention are not useless, clueless idiots or lazy slackers.

      Really, you are so wrong.

      What about my Daughter's future?

      by koNko on Thu Mar 21, 2013 at 08:34:00 PM PDT

      [ Parent ]

      •  The difference between Apple and some no-name (0+ / 0-)

        hardware company is not that its designers, engineers, and staff are more talented.  There's a specific vision.

        I demand that you prove you're alive.

        by Troubadour on Fri Mar 22, 2013 at 12:17:29 AM PDT

        [ Parent ]

        •  Exclusively vested in Jobs? (0+ / 0-)

          Sorry, I don't buy that. I can't say too much here, but assure you:

          (a) Jobs was good in many ways, but not a God

          (b) One of the ways he was good was to amplify what came from below, including the vision thing; master appropriator

          (c) Left Apple in better shape than he found it

          (d) Left it in good hands

          But don't take my word for it, take Jobs' parting advice to Tim Cook & Co:
          "Don't ask 'What would Steve do'".

          If you think he was bright and knew what he was doing, you can consider why he said that.

          People expecting Apple or any company to bat 1.000 all the time will be sorely disappointed because things run in cycles.

          They will no doubt go up and down, but suggesting a long decline into mediocrity is a bit premature, and faith-based thinking.

          What about my Daughter's future?

          by koNko on Sat Mar 23, 2013 at 03:00:42 AM PDT

          [ Parent ]

    •  why would it be cheaper (2+ / 0-)
      Recommended by:
      Brainwrap, koNko

      to go back to unrenewable energy?

      the hard part's done.
      kudos apple, a decade late, but modelling the future for all.

      why? just kos..... *just cause*

      by melo on Fri Mar 22, 2013 at 03:27:04 AM PDT

      [ Parent ]

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