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View Diary: Mountain Dew Gets Its Bigot On in Flagrantly Racist Commercial (49 comments)

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  •  And yet, it is. (1+ / 0-)
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    Another thing that bothers me is the willingness of (a small number of) black artists who don't mind going full-bore stereotypical to please the white guys who are cutting the checks. Tyler the Creator is a black rapper who is now making commercials for PepsiCo, and doesn't mind going right over the line if it earns him some Pepsibucks.

    It is horrid beyond words, and I doubt very seriously that Tyler sees it at all. If he does, and he makes these vids anyway, I'm doubly disgusted.

    •  Are these artists a modern day version (1+ / 0-)
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      Black Max

      of the minstrel?  Sounds like it from what you have described.

      I am not a follower of popular culture and I don't know one rapper from another, but what have just described sounds like minstrelsy to me.

      It's the Supreme Court, stupid!

      by Radiowalla on Tue Apr 30, 2013 at 09:00:24 AM PDT

      [ Parent ]

      •  That crossed my mind as well. (1+ / 0-)
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        I imagine you can find the phenomenon of "minstrelsy" in almost any culture which features a "dominant" and "subordinate" dichotomy, where members of the "subordinate" group engages in obsequious "entertainment" aimed at currying favor with the "dominant" group. Not my field of expertise, by any means.

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