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View Diary: Daily Kos and "the master's tools" (138 comments)

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  •  Your second statement (1+ / 0-)
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    assuming the first is true, is not something I need to be scolded about and would agree with you on that.  You should know that.

    My comment only ever questioned the first part of your statement.  Self selected polls are statistically invalid.  They are no more trustworthy than Quantcast that guesses your demographic based on an IP address.

    Another thing that makes me question that Quantcast data is that the age grouping and percentages has not changed, if I am remembering correctly, for probably 6 years?  So unless the community constantly refreshes and no significant number of people stay for years (we know this isn't true), that data is likely to be pretty stale.

    Another problem is, what version of "community" are you talking about?  The total number of readers and writers, registered or unregistered? I think that is what Quantcast is measuring.  The writers and commenters?  The demographic numbers there might be very different. They might be more significant, or maybe not, it depends on how you look at it.  Are you more concerned that the demographics of the people reading here are so narrow or are you more concerned about the demographics of the people who register, write and comment here?

    Anonymous users are allowed to vote in polls so it does not surprise me that the Quantcast numbers are in line with the demographic polling.  When is the last time a sitewide survey was done on the front page?  If it was recent, I never saw it and never participated in it, and I don't fit into the dominant demographic.  Site traffic, if you look at the meters, varies quite a bit during election time and not, so there's that and it makes it clear that the community traffic and maybe its demographics change a bit depending on whether it's election season or not.

    Anyway, that's a really long way of saying that I don't have much faith in those numbers and I have a lot of good reasons for that lack of trust. I'm also saying that participation at this site is a bit more complicated than just analyzing traffic numbers without considering how the anonymous site hits actually participate here.  IMHO, it's more important to have better diversity in demographics among the people writing and commenting, rather than just reading.  And we don't have good numbers, or any numbers, as far as I know, on that. Well we have some raw numbers from Jotter diaries, which indicate that (from his latest weekly stats)

    This week 635 Kogs published 1292 posts of which 1254 were recommended at least once by a cadre of 4302 recommending readers and viewed by 0; 806 posts were recommended by 10 or more readers, 420 by 30 or more, and 113 by 100 or more. Commenters (4644) visited 1292 posts; 698 had 10 or more commenters, 272 had 30 or more, and 29 had 100 or more.
    You can go and see the tabular version too.  You'll note that he no longer has access to the "view" numbers from registered users because that feature stopped working some months ago and has not been restored yet, but if you look at Jotter diaries from back when he could get those viewer numbers, the numbers were significantly higher, but not as large as a magnitude.  I don't have time to dig those up but you might want to, if you've never looked at the numbers because they are very interesting, given that the total number of registered users is now over 700K and the number of users who actually log in and participate is a tiny fraction of that.  Most of the registered users are junk, spambot users or something.

    Lastly, Quantcast numbers are used by marketing firms, right?  Judging by the quality of targeted ads for me, they are bad at that, or their data is not very good, or some combination of the two.

    "Justice is a commodity"

    by joanneleon on Thu May 02, 2013 at 01:51:35 PM PDT

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    •  Well, if you look at the number of women (1+ / 0-)
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      on the site I think it's pretty apparent, ditto with the percentage of people of color. Certainly there are prominent women and people of color, which is great and part of what needs to happen.

      IMHO, it's more important to have better diversity in demographics among the people writing and commenting, rather than just reading.
      I agree, and that's generally what I mean when I talk about the community, those of us who actually participate. I mean take a look at who is on the rec list right now and then compare that to the demographics of the party. It's definitely more white and male. There's a reason for that and it's not just coincidence.

      If debt were a moral issue then, lacking morals, corporations could never be in debt.

      by AoT on Thu May 02, 2013 at 02:19:21 PM PDT

      [ Parent ]

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