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View Diary: Racist And Misogynist Commercial By Mountain Dew/Pepsico Is Pulled Off The Air (23 comments)

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  •  I had not seen this ad (6+ / 0-)

    In my view, there is a benefit to be gained for ourselves and for our communities when we move away from this culture of consumerism.  The drink being sold is not healthy, and is in fact unhealthy.  In my view, the drink is indicative of an unhealthy lifestyle and and unhealthy culture.  And this ad in particular is indicative of an unhealthy culture.

    It is, again in my view, a better choice to move away from large corporations that market unhealthy foods and drinks, selling them on the basis of entertainment, manufacturing them in ways that are harmful to our planet, to our farmland, to workers, etc, purely for the financial benefit of the wealthy that own and run those corporations.

    It seems to me a better choice to choose foods that are locally grown, organic, fair-trade, etc from businesses that are family run, locally owned, or relatively small in size, who primarily are interested in producing healthy foods, in treating their employees fairly, and in reducing their impacts on our earth.

    In my view, this ad isn't just disgusting on its own, but is itself an indictment on an entire culture.

    There is a higher quality of life to be found outside the culture that is sold to us in mass-market advertising from large multinational corporations.  Whether it be too-big-to-fail banks, big-box retailers that sell clothing and household items produced in sweatshops overseas, or agribusiness that poisons our planet and sells us unhealthy foods, American culture is, on the whole, sorely lacking in quality.  But there are alternatives, if we can cut the tv off long enough to notice them.

    Perhaps this ad is an invitation to finally wake up to the fact that this culture that is being sold to us is not who we should be.

    When we as progressives work for social, environmental and economic justice, this is part of the ground upon which we work.  We should choose to no longer economically support these large corporations and wealthy individuals that stand in the way of, and indeed work against, the change that we wish to see in the world.

    So, my recommendation would be to quit buying the drink featured in the ad, not just because the ad itself is horrific, but because the culture that this ad and this drink represent is itself corrupt and not worthy of support.

    There are better alternatives.

    Again, this is just my view, for what it may be worth to some of you.  Others will have differing opinions.  Where each of us is in this moment on our path through life has a certain momentum to it; and it is thus understandable that making changes to our lives can take time, and even with our best intentions, making changes can be difficult.  It can be far easier to resist change, especially when there are so many others issues pressuring us in our daily lives.

    But this one is fairly easy, and is does make a positive impact on our health, in our communities, and for our planet.

    This is one drink that most of us can probably do without.

    ______________
    Love one another

    by davehouck on Thu May 02, 2013 at 08:03:26 AM PDT

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