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View Diary: Lil Rush's House of Cards is Collapsing (67 comments)

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  •  he does have a huge audience (8+ / 0-)

    Easily the most listened to program in country. But that don't mean much if he is paid hundreds of millions AND loses sponsors.

    The Senate has no guts. The House has no brains.

    by gossamer1234 on Sun May 05, 2013 at 09:13:43 AM PDT

    •  True, that! (12+ / 0-)
      that don't mean much if he is paid hundreds of millions AND loses sponsors.
      Well, unless you can get one of the Koch Brothers to put up the difference. I've been saying for awhile now that someone is picking up the slack for Rush. Nobody bleeds sponsors like he has, over this long a long period of time now, yet remains on the air.
      Easily the most listened to program in country.
      Sure, Rush still has listeners, but he ain't all that anymore. We just keep getting told that he's the most-listened-to. I would believe that station owners and anyone else with a vested interest in dividing this country have been lying through their teeth about how popular that blowhard really is, for many years.

      "The “Left” is NOT divided on the need to oppose austerity and the Great Betrayal. The Third Way is not left or center or even right. It is Wall Street on the Potomac."--Bill Black

      by lunachickie on Sun May 05, 2013 at 09:48:45 AM PDT

      [ Parent ]

    •  If they can't get numbers (10+ / 0-)

      how would we know?  I am betting the sports shows have more listeners now than Rush.  I live in a medium sized market and we have no Rush but two stations of sports all day long.
          I don't understand the problem with getting number estimations of listeners.  I thought that advertisers relied on them to spend their ad dollars.

      Everyone! Arms akimbo!

      by tobendaro on Sun May 05, 2013 at 10:05:56 AM PDT

      [ Parent ]

    •  He's not paid hundreds of millions (2+ / 0-)
      Recommended by:
      mookins, llywrch

      ...and if his show is the one with the biggest audience, he'll have plenty of advetrisers to support him. This is business not politics; the money goes where the audience is.

      So, how big is his audience? First, we need to have a list of his stations and the times when they run his show (not all of them take it live). Then, we need to look at the cumulative and average-quarter-hour Arbitron numbers for each of the stations and add them up. We'll need someone at Arbitron, because the company only makes these numbers available to subscribers on a market-by-market basis, and not even Clear Channel has a subscribing station in every Arbitron market. Not even Rush himself knows how many listeners he really has, unless he's got a friend at Arbitron.

      The only way to get rid of Rush is to offer his listeners something more attractive.

      His target audience -- and the target his advertisers want to reach -- is men, so he need not care how many women he offends. Until those men start tuning out, he's got a gig for life.

      •  it's politics, not business (5+ / 0-)

        he's point man for a market forces-immune monopoly used to sell trillion dollar wars, tax breaks, deregulation, and global warming denial. he's underpaid at $400 mil considering how well talk radio has worked for them.

        those 1000+ radio stations have been a constant nearly- free ad for the GOP and its think tanks for 25 years- anything those stations and the companies that own and manage them make from ads is gravy as far as the political right wing goes and we'll see how far they want t to keep subsidizing it.

        This is a list of 76 universities for Rush Limbaugh that endorse global warming denial, racism, sexism, and GOP lies by broadcasting sports on over 170 Limbaugh radio stations.

        by certainot on Sun May 05, 2013 at 02:03:21 PM PDT

        [ Parent ]

        •  Absolutely correct (1+ / 0-)
          Recommended by:
          certainot

          Whether his radio show loses money or not doesn't matter as long as the propaganda gets delivered.  

          Cumulative losses of the Washington Times over 30 years are reported as between $1 and $3 billion.  They have found this a good investment.  Until recently, the value of its propaganda messages to its backers has been far greater.

          •  But there comes a point of diminishing returns, (0+ / 0-)

            and I think Limbaugh has reached it.
              He's now harming the Republican brand by forcing it to be the party of the crazies and the mean of spirit.

               And they're finding it hard to shake loose from this stuff.

            "We the People of the United States...." -U.S. Constitution

            by elwior on Sun May 05, 2013 at 06:08:52 PM PDT

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            •  True, their tolerance for losses is limited (1+ / 0-)
              Recommended by:
              certainot

              But, the Washington Times case proves they can afford to lose vast amounts of cash as long as the message gets delivered.  

              Rush still motivates the right wing "shock troops".

            •  it would harm them a lot more and end this crap (2+ / 0-)
              Recommended by:
              elwior, Bronx59

              if the the democratic party and the left in general would recognize the problem and get active on it in time for the 2014 elections.

              GOP's still getting mileage out of talk radio successes like gun control opposition, benghazi, sequestration, global warming denial and on and on- it really needs to put out of its misery, to end our misery. the GOP can ride it as long as they want if they do it at their own pace and maybe eventually (they'd prefer not by 2014) just fade away.

              limbaugh has always been harming the republican brand but until now no one has pointed it out in a way they couldn't ignore. it needs to get ramped up long before the elections.

              This is a list of 76 universities for Rush Limbaugh that endorse global warming denial, racism, sexism, and GOP lies by broadcasting sports on over 170 Limbaugh radio stations.

              by certainot on Sun May 05, 2013 at 08:40:53 PM PDT

              [ Parent ]

    •  It also doen't mean much in election results... (4+ / 0-)
      Recommended by:
      elwior, scott5js, mookins, llywrch

      Since Rush's show started, there's been about as many democratic presidents as republican ones. Just as many controls of congress as well. Young people are even more liberal today then they were when it started. This is what I've been trying to get dittoheads to understand. Rush's shpeal plays well on the air but it doesn't mean anything out in the real world. They are still losing the younger demographic. Being the most popular radio host apparently is meaningless if you are losing the larger culture war. The only thing he's managed to accomplish is lead the GOP even further to the right. And I've asked dittoheads repeatedly to cite sources for their claims of his listener base. So far, none of have been able to do so.    

    •  The problem with that '20,000,000' audience is (1+ / 0-)
      Recommended by:
      elwior

      that the vast majority don't have two nickles to rub together, let alone somehow cough up some sort of replacement for the diminishing revenue stream that Rushcorp faces.

       Who will be that last advertiser and will they be the one to turn out the lights upon their departure?

      it tastes like burning...

      by eastvan on Sun May 05, 2013 at 04:39:57 PM PDT

      [ Parent ]

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