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View Diary: Komen for the Cure's Nancy Brinker got 64% raise in 2012 (93 comments)

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  •  It's to the point (12+ / 0-)

    that if I see "For the Cure" on a product, or a pink ribbon for SGK, it goes back on the shelf.

    Time was I'd choose that product over a competitor, regardless of price.

    (-6.38, -7.03) Moderate left, moderate libertarian

    by Lonely Liberal in PA on Mon May 06, 2013 at 02:59:00 PM PDT

    [ Parent ]

    •  We shouldn't be surprised when people (8+ / 0-)

      marketing right wing "solutions" have right wing views.

      This whole "co-branding" model was based on selling us products with known cancer-causing substances in them based on a Pink Ribbon showing that 1 penny of each dollar would go "for the cure".

      All the while, the brand being so promoted through that marketing ploy is charging 10 or 15% more than competitors based on that "feel good" pseudo-charity they're selling with each cup of yogurt.

      2 billion in revenue has passed through Komen, and just over half a billion has gone to research.  

      Imagine if all that energy, all that money, had gone into actual activism.  If every yogurt lid mailed in had been a letter to congress demanding research funds.  If every "walk" had been a protest demanding congressional action.

      But a right-wing Reaganesque "Private Charity and corporate partnership is the answer" approach managed to side track a movement for thirty years.

      Wash. Judge Tells Cops To Return Man’s Marijuana Or Be Found In Contempt

      by JesseCW on Mon May 06, 2013 at 06:17:51 PM PDT

      [ Parent ]

    •  please tell the vendor (0+ / 0-)

      just what you think of their support of komen and that you wont' be supporting them because of it.

      Please don't dominate the rap, Jack, if you got nothin' new to say - Grateful Dead

      by Cedwyn on Tue May 07, 2013 at 05:22:12 AM PDT

      [ Parent ]

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