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View Diary: Ask me anything about Daily Kos (156 comments)

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  •  how do you measure success with online petitions? (16+ / 0-)

    i read this study, maybe year or so ago, when prepping for a blogathon, and it was based on lawmakers, who said anything that smacks like form letter has special place in trash bin.

    I know this is true from my law practice with comments filed re federal agency proposed regulations.

    so, when is a petition actually beneficial and how do you define beneficial?


    "It is in the shelter of each other that people live." Irish Proverb

    by Patriot Daily News Clearinghouse on Fri May 17, 2013 at 12:49:32 PM PDT

    •  Great question (8+ / 0-)

      Here are some of the ways I think an online petition can be seen as successful. The more of these categories a petition hits, the more successful I consider it:

      1--At least 10% of a random sample of our email list signs it when we send it to them. Aka, it's something people actually find worth signing.

      2--We get more new signups from it than unsubscribes. That is, people were more likely to not only sign it, but to get a friend to sign it, than they were to unsubscribe. So the people who REALLY liked it were more numerous than the people who REALLY hated it.

      3--It generates news stories and blog posts on other sites, or in the diaries here. So, it gets noticed.

      4--The person we are petitioning actually does what we ask. This doesn't happen very often, but it feels fantastic when it does.

      5--Other groups want to join in. So, when we are able to start building a coalition on that issue outside of ourselves.

      I like all of those things. They are not listed in order of importance.

      •  thanks, funny, same analysis i do for blogathons (5+ / 0-)

        we have our specific blogathon objective each time, like getting 1 million public comments against XL last time. i know that the 8 or 9 groups in the coalition with us combined hit the goal. Don't know how much came from DK. but there are always so many other benefits each time other than the end goal, such as bringing community together here and doing educational/informative blogging advocacy that is one form of activism. The energy and excitement is addictive. We also create new contacts with lawmakers and activists or expand and build on prior relationships. we bring in new registrations at DK and get some lawmakers, who have not posted for years, back to posting. after blogathons there are discussions continuing for future projects, etc. and i like how DK eco community is part of a coalition with NGO groups from across the nation, and sometimes globally.

        You've given me a new perspective on your petitions, which, i don't know why i did not see before. thanks.

        "It is in the shelter of each other that people live." Irish Proverb

        by Patriot Daily News Clearinghouse on Fri May 17, 2013 at 02:13:00 PM PDT

        [ Parent ]

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