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View Diary: Google, Facebook, The NSA & Data Collection (69 comments)

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  •  Yes. I understand. (5+ / 0-)

    I'm a marketer.

    What I was talking about more generally are the claims that the government's databases are only tracking patterns and drawing conclusions from those.

    What they should be doing is something more akin to how you define your target because it is way smarter.

    Btw, part of my misspent youth in my first job was calculating "impressions".  I remember the UK Ad Age had a great front page photo of a TV on in a dark room with a couple on the couch starting to have sex with each other.  The caption read something like, "Can we really count these people as viewers?"

    It is actually apropos to what I'm saying about what the government might think they know about people based on this pattern thing - or even in some cases based on a specific  person's movements.

    •  LOL. The Recepition Area In The Last (2+ / 0-)
      Recommended by:
      inclusiveheart, kyril

      ad agency I worked at had this huge poster. Like 20 feet by 20 feet. It said:

      Bob thought his ad was so good it only had to run once.
      That was a total dig at our clients. We were very good at our jobs and in your face. The NSA might need to hire you or me. They don't really seem how to target people.

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