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View Diary: Danger Lurks in That Mickey Mouse Couch (33 comments)

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  •  Big tobacco is perfectly willing to make changes (2+ / 0-)

    to their products as long as those changes increase their bottom line.  One of the biggest frauds they pulled was the "low tar and nicotine" rating of so-called "lite" cigarettes.

    The tar & nicotine government "rating" of cigarettes was determined by an official government smoking machine.  Essentially, a tube was connected to the filter end of a lit cigarette, a known volume of smoke was sucked into a chamber, and then analyzed.

    The catch is that there are a series of very small laser perforations in the paper joining the filter to the tobacco end of the cigarette.  NonKos Photo Link.  

    When the government smoking machine is used, the smoke gets diluted with fresh air drawn through the holds and thus the analyzed smoke is lower in tar and nicotine than "full strength" smoke.  The company can advertise this product as a "lite" low tar and low nicotine cigarette.

    However, a typical smoker holds the cigarette just where the perforations are located. The perforations are blocked, and no fresh air dilutes the inhaled smoke. Thus, when the smoker puffs, he or she gets an undiluted full-strength hit of tar and nicotine.  

    This way, a "lite" cigarette tastes just like a "real" cigarette -- because it is full-strength, regardless of its government "rating."

    We must drive the special interests out of politics.… There can be no effective control of corporations while their political activity remains. To put an end to it will neither be a short not an easy task, but it can be done. -- Teddy Roosevelt

    by NoMoJoe on Sun Nov 24, 2013 at 12:18:11 PM PST

    [ Parent ]

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