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View Diary: Florida Station Replaces Rush Limbaugh & Pals With 'Hot' Country - Ouch It Burns Says The GOP (109 comments)

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    Yes. I have been in broadcasting for over 30 years. The term 'broadcaster' is never applied to anyone other than the licensed station. My statement was referring to the licensee(s) who allow the less-than truthful content to be spewed.

    And I quite agree that Clear Channel has not only ruined radio from a content standpoint but, in the process of pinching pennies by using remote voice-tracking,* has also put many talented and experienced people out of work in many local markets.

    *For those unfamiliar, voice-tracking is the recording of the segments usually spoken live by the air talent between songs and commercials, etc., all of which is played from hard drive. Many local stations will have local talent voice-track late-night and/or overnight shifts. It saves money because by recording only the talk segments, a four-hour shift can be completed in roughly an hour, depending on the number of talk breaks per hour.

    However, in remote voice-tracking, Clear Channel (and some others) have talent in usually a single location record voice tracks for company-owned stations all across the country. This means the voice you hear may not be that of someone sitting at your local station but, in fact, is many miles away with no direct knowledge of your area or its people. Cold and homogenized. Not at all the very personal medium radio used to be.

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