I believe a part of Talon's role was to take a Kerry smear from the radical right-wing media and give it validity in the mainstream.  Note the wording the blogger uses, "a second confirmation of Magruder data came from Talon News out of Washington, D.C. in a press release..."  I think part of Talons' role was providing this "second confirmation" of salacious gossip and rumors so that the mainstream media would be more likely to cover it because a second "news organization" had verified the story.