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View Diary: Robo pollsters (67 comments)

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  •  It's sad to see Gallup so far down the list (1+ / 0-)
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    In the late 80's early 90's I worked for a firm that did contract polling for Gallup, Mason-Dixon, Newsweek, and various other marketing-related research polls. The problem was that monitoring every call was impossible which lead to a few idiots thinking they could fake answers on blown calls (where people would hang up in mid-survey).  Eventually they would get caught, but the damage was already done.  

    The interesting thing to me is that I used to be able to talk most people who were getting frustrated with the survey length into staying on to complete it (which got me promoted to "coder" and "closer" btw). You can't do that with robo-polling. I would have thought more people would be comfortable quitting a computerized survey than a survey conducted by a real person.

    It makes me wonder if hiring practices have gone downhill - maybe they were relying on temp services too much (back then, the company I worked for didn't go with temp services for hiring). To get the job, I had to read several survey questions to the hiring manager and write down answers to open questions to see if I matched what was said (and to see if I could read and write clearly in English). It was a long interview process - over an hour. I can see how attractive robo-polling would be in that respect.

    So this old-school "phone jockey" is VERY surprised that the robo-polling is doing so well.

    -6.88 -6.31

    "They're all crazy. They're all crazy except you and me. Sometimes I have me doubts about you." -- Garrett Fort

    by Spathiphyllum on Wed May 28, 2008 at 02:52:31 PM PDT

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