OK

This is only a Preview!

You must Publish this diary to make this visible to the public,
or click 'Edit Diary' to make further changes first.

Posting a Diary Entry

Daily Kos welcomes blog articles from readers, known as diaries. The Intro section to a diary should be about three paragraphs long, and is required. The body section is optional, as is the poll, which can have 1 to 15 choices. Descriptive tags are also required to help others find your diary by subject; please don't use "cute" tags.

When you're ready, scroll down below the tags and click Save & Preview. You can edit your diary after it's published by clicking Edit Diary. Polls cannot be edited once they are published.

If this is your first time creating a Diary since the Ajax upgrade, before you enter any text below, please press Ctrl-F5 and then hold down the Shift Key and press your browser's Reload button to refresh its cache with the new script files.

ATTENTION: READ THE RULES.

  1. One diary daily maximum.
  2. Substantive diaries only. If you don't have at least three solid, original paragraphs, you should probably post a comment in an Open Thread.
  3. No repetitive diaries. Take a moment to ensure your topic hasn't been blogged (you can search for Stories and Diaries that already cover this topic), though fresh original analysis is always welcome.
  4. Use the "Body" textbox if your diary entry is longer than three paragraphs.
  5. Any images in your posts must be hosted by an approved image hosting service (one of: imageshack.us, photobucket.com, flickr.com, smugmug.com, allyoucanupload.com, picturetrail.com, mac.com, webshots.com, editgrid.com).
  6. Copying and pasting entire copyrighted works is prohibited. If you do quote something, keep it brief, always provide a link to the original source, and use the <blockquote> tags to clearly identify the quoted material. Violating this rule is grounds for immediate banning.
  7. Be civil. Do not "call out" other users by name in diary titles. Do not use profanity in diary titles. Don't write diaries whose main purpose is to deliberately inflame.
For the complete list of DailyKos diary guidelines, please click here.

Please begin with an informative title:

I thought this was a very interesting aspect of the election How Social Media probably helped Obama and dozens of downticket candidates. It is an asperct of the campaign under-appreciated in the Main Stream Media. It looks like Facebook had a profound impact by boosting the youth vote.

Social media pivotal in election

November 09, 2012|By John Timpane

The swirl of post-election analysis has begun to settle, and it's clear: Social media were pivotal in the presidential election of 2012.

Never have they played such a broad, deep role. And they're here to stay. The Romney camp did very well, to be sure - but the Obama camp confounded the smart money and largely, if not fully, repeated the social media-based ground game of 2008, to leave the Romney camp beaten, amazed, and dismayed.

Here's how it worked for Facebook users;

 

Election Day 2012 opened with something fresh on Facebook and Twitter: thousands of people, of all parties, declaring they had voted. Cara Rousseau, social media manager at Duke University, says this was especially effective with young voters: "Users logged on to Facebook Tuesday morning to see an 'I voted' box at the top of their news feed, showing poll locations and geographic and age demographics for their friends who voted." The social media site foursquare "had an 'I voted' badge that users could earn by using #ivoted when they checked in to their polling locations."

Obama's forces also had refitted the machine that hummed so musically in 2008. Two words: Big Data. The Obama network now had a database of more than 13 million people, themselves connected, by Web paths easy to trace, to family members, friends, coworkers, acquaintances and neighbors. The network noted what all these points of contacts did, what they liked, what TV they watched, what books, papers, and blogs they read. And they created appeals on all those levels, to all those people.

As one Romneny Campaign source said "they smoked us".
Intro

You must enter an Intro for your Diary Entry between 300 and 1150 characters long (that's approximately 50-175 words without any html or formatting markup).

Extended (Optional)

EMAIL TO A FRIEND X
Your Email has been sent.