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Just found this 10/28/2013 RNC Memo where you can read the RNC 2013 game plan.  It's not very grass rooty.

MEMO: Follow the Money – RNC Investing

We’re investing in people. By this past summer, we already had more people in the field than in headquarters. Today, we have hundreds of people already hired across the country, working alongside state parties to build a bottom-up boots on the ground operation. These individuals will work block by block, neighborhood by neighborhood to identify new voters and build relationships. They are the eyes and ears on the ground.
And
We’re also investing in technology. We’re building data and digital operations to help candidates, state parties and Republican organizations share information and work toward our shared goals. Under the guidance of Chief Technology Officer Andy Barkett and Chief Digital Officer Chuck DeFeo, we intend to leapfrog the Democrats in our technological capabilities. As Andy likes to say, it’s as though the RNC is launching a start-up company.
The lesson from 2012 is we must have a permanent ground game. We must engage with voters year-round in their communities, especially in Hispanic, African American and Asian Pacific communities.
Yes, RNC, while at the same time trying to suppress the votes of Hispanic and African American communities.

To be fair, both sides hire people to campaign.  It will be interesting to see the RNC's paid operatives working the neighborhoods of color.

In the meantime, let's make sure that all people know about the Republican Dark Money being used to make us all poor.

Koch Cabal Exposé Bonanza: You've Got to See This New Tax Return! Follow the $$

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