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This is how toxic the Rush Limbaugh Show has become.

After being contacted by Flush Rush Facebook, the associate chancellor of a major university this week implied legal action could be taken if a business did not remove an ad on the Rush Limbaugh Show which referenced the university.

The university will not be identified here in order to protect its identity as it has a clear desire to avoid controversy and focus on education.

A company providing utility services--which will also remain anonymous--had been running ads on the controversial right wing radio program since February.  The ads named previous clients this company had served, one of them a large public university.

When contacted about the ad this week, the associate chancellor of the school copied Flush Rush as well as the school's lawyer on communication to the utility company:

A radio listener has contacted the University of XXXX, to report that your firm is referring to XXXX in your on-air radio advertising. As Associate Chancellor and Chief of Staff, I oversee University Communications and Public Affairs (UCPA). UCPA handles the overall campus advertising. The use of the University of XXXX name in commercial advertising is not permitted. Thus, you must immediately remove the reference to XXXX in your ads.

I have copied our campus legal counsel on this message in the event that you have any questions.

I ask that you acknowledge receipt of this message. Thank you in advance for your response.

Within a matter of hours the utility company responded via an email which was then forwarded to Flush Rush by the university:

I want to acknowledge your email and also to confirm from our phone conversation that your name has been eliminated from our Radio Advertisement as of this morning. I also wanted to let you know I am working with our phone company on editing our “On Hold” message to also eliminate XXXX. I am sorry about this and will make sure it doesn’t happen again. If you have any further concerns, please let me know.

The exchange also prompted the utility company to withdraw ads from the Rush Limbaugh Show entirely--rather than simply removing the reference to the university:

Just for your information - just because our Ad was played on the air durning the show, by no means say we are sponsoring it. We have however, removed all ads from airing on the show.
Rush Limbaugh has lost more than 2,600 advertisers nationwide since his 3 day attack on Sandra Fluke in early 2012.  

A grassroots activist campaign called StopRush works to monitor ads on the radio show, record data in the StopRush advertiser database, and communicate with advertisers to be sure they know their ad is airing on the program.

Many of these companies are unaware their ad is being rotated on during the controversial show and take immediate action to ensure their reputation is not associated with attacks on women, ethnic minorities, homosexuals, and the poor.  This has led to serious problems in ad revenue for Clear Channel, Cumulus, and other media companies that broadcast the Rush Limbaugh Show.

Right wing trolls have claimed this campaign is an attack on free speech, apparently ignorant of the fact that StopRush volunteers are exercising that very right by communicating with advertisers.  

In the free market people who do a poor job take a pay cut.  Limbaugh's incessant attacks on minorities are finally beginning to cost him as StopRush works to hold him accountable for the words that come out of his mouth.

As our nation becomes more diverse and tolerant, divisive rhetoric will continue to be less and less accepted as the norm.  

It's evolution.

Interested in joining the StopRush movement?  Find out how after the Cheeto:

Decent folks who believe in tolerance and equality are no longer powerless against Limbaugh's efforts to spread intolerance on the radio.  StopRush is making a major impact by convincing advertisers on this show to withdraw their ads--and with your help we can do even more.  Just a few emails, tweets, or Facebook messages a week to Limbaugh's advertisers can go a long way toward making hatred less profitable.  It is our collective voice that makes us strong.  

Want to do something hold Limbaugh accountable?  
Join StopRush!  We can use your help in the following ways:

Join:  The Flush Rush Facebook community
Visit:  The StopRush sponsor database
Tweet:  #stoprush Twitter campaign
Fact Check:  Limbaugh Lie Debunking Site
Install: ThinkContext StopRush browser extension--notifies you as you browse which companies advertise on Rush

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