Skip to main content heralds, "The conclusion of ABC's miniseries "The Path to 9/11" led ABC to a ratings win Monday." And I laugh. You can't average out how Americans flushed their interest in PT911.
AIR DATETIME(EST)RATINGSegment description
9/10/068-9PM7.6/12kiddie bedtime
 9-10PM8.2/12full-throttle bureaucratic intrigue
 10-11PM7.9/13advertised "cliffhanger", MSM teaser
9/11/068-9PM6.7/10kiddie bedtime
 9-10PM8.3/129-9:18pm, "averaged"; bush memo + PT911 resume
 10-11PM7.2/12 final PT911 segment + Primetime special edition; by comparison, "CSI: Miami" scored a 6.6/11 for CBS
source: 9.11.06; 912.06; author.

Yesterday I predicted slippage and I got it. From both aesthetic and politcal points of view, PT911 was bound to be a dog.
earthmissinglink's review explains all! boring. compared to giant's game and cbs 9/11 pick up points over in the 9-11pm period. i'm looking for a slide from core 7.7/12 audience, reported on part II/shrub memo. the "core", imo, includes the curious, the loyalists, and the media masochists ;)
Bill in Portland Maine pulled yesterday's prime-time Nielsen ratings. I haven't found todays, and, frankly, I'm not in a big hurry to compare their validity to zap2it, given a lynn and distributorcap's mighty cable and Nielsen diaries on methodologies. data simply includes live and same-day DVR viewing; normally they exclude programming that isn't sold against advertising, e.g. PT911, from the ratings data set. But they changed their standard today in order to evaluate ABC ratings Monday night. They averaged its hourly ratings to come up with a "win" in the peer group.

ABC averaged a 7.4 rating/11 share for the night, finishing well ahead of CBS' 5.2/8. NBC was third at 4.2/7. FOX, 4.0/7, came in fourth, and The WB trailed with a 1.2/2.
Yesterday lalawguy highlighed the "money demo". This is ironic data since ABC did not sell any advertising during the 2-day mini-series. reports on the 9/11/06 ersatz-money demographic target thus:
The Alphabet also led among adults 18-49, scoring a 3.7 rating. FOX, 2.5, was second, with CBS not far behind at 2.3. NBC drew a 1.8 in the key ad demographic, while The WB managed only a 0.6.
The 18-49 (biased for males) spread sheet looks like this, for comparison.
source: 9.11.06; 912.06; author.

Gee. It sure looks like the networks lost viewers Monday night. ABC's gain is negligible and open to a whole lotta interpretation. Whatever they were doing 8-11 PM, it wasn't reported by

Feel free to add information in the comments. I don't know it all, but I sure know a "win" when I see one.

Originally posted to MarketTrustee on Tue Sep 12, 2006 at 05:15 PM PDT.

Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags


More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site