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zap2it.com heralds, "The conclusion of ABC's miniseries "The Path to 9/11" led ABC to a ratings win Monday." And I laugh. You can't average out how Americans flushed their interest in PT911.
AIR DATETIME(EST)RATINGSegment description
9/10/068-9PM7.6/12kiddie bedtime
 9-10PM8.2/12full-throttle bureaucratic intrigue
 10-11PM7.9/13advertised "cliffhanger", MSM teaser
9/11/068-9PM6.7/10kiddie bedtime
 9-10PM8.3/129-9:18pm, "averaged"; bush memo + PT911 resume
 10-11PM7.2/12 final PT911 segment + Primetime special edition; by comparison, "CSI: Miami" scored a 6.6/11 for CBS
source: zap2it.com 9.11.06; zap2it.com 912.06; author.

Yesterday I predicted slippage and I got it. From both aesthetic and politcal points of view, PT911 was bound to be a dog.
earthmissinglink's review explains all! boring. compared to giant's game and cbs 9/11 pick up points over in the 9-11pm period. i'm looking for a slide from core 7.7/12 audience, reported on part II/shrub memo. the "core", imo, includes the curious, the loyalists, and the media masochists ;)
Bill in Portland Maine pulled yesterday's prime-time Nielsen ratings. I haven't found todays, and, frankly, I'm not in a big hurry to compare their validity to zap2it, given a lynn and distributorcap's mighty cable and Nielsen diaries on methodologies.

zap2it.com data simply includes live and same-day DVR viewing; normally they exclude programming that isn't sold against advertising, e.g. PT911, from the ratings data set. But they changed their standard today in order to evaluate ABC ratings Monday night. They averaged its hourly ratings to come up with a "win" in the peer group.

ABC averaged a 7.4 rating/11 share for the night, finishing well ahead of CBS' 5.2/8. NBC was third at 4.2/7. FOX, 4.0/7, came in fourth, and The WB trailed with a 1.2/2.
Yesterday lalawguy highlighed the "money demo". This is ironic data since ABC did not sell any advertising during the 2-day mini-series. zap2it.com reports on the 9/11/06 ersatz-money demographic target thus:
The Alphabet also led among adults 18-49, scoring a 3.7 rating. FOX, 2.5, was second, with CBS not far behind at 2.3. NBC drew a 1.8 in the key ad demographic, while The WB managed only a 0.6.
The 18-49 (biased for males) spread sheet looks like this, for comparison.
AIR DATEABCNBCCBSFOXSHARE TOTAL
9/10/063.56.62.95.118.1
9/11/063.71.82.32.510.3
source: zap2it.com 9.11.06; zap2it.com 912.06; author.

Gee. It sure looks like the networks lost viewers Monday night. ABC's gain is negligible and open to a whole lotta interpretation. Whatever they were doing 8-11 PM, it wasn't reported by zap2it.com.

Feel free to add information in the comments. I don't know it all, but I sure know a "win" when I see one.

Originally posted to MarketTrustee on Tue Sep 12, 2006 at 05:15 PM PDT.

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