The whole country just saw his weak sauce speech. He sucked. Now it's time to kick him in the balls hard and repeatedly. Here are some lines of attack that will help bruise the old codger good.
NUMBER ONE LINE OF ATTACK:
His veteran's votes. J. Mac's POW story is all he's got. So it's time to hammer that the way Rove hammered Kerry's Vietnam service and here's the theme: John McCain doesn't care about the troops. Ad after Ad, from Vote Vets first and then from the Obama campaign itself, highlighting his votes against veterans' benefits and against Webb's G.I. Bill. If I'm a low information voter, the only thing I should hear about McCain is that he doesn't give a shit about the troops when they come home, and he doesn't care about military families.
NUMBER TWO LINE OF ATTACK:
The Repugs have two lines of attack on Obama: Elitist and Celebrity. So we should have two on McCain. Right now, we're hitting him as "Just like Bush" but that's not a negative impression of his character. Building on what we've already done, I would say the frames to attack him with is "Confused" and "Panderer."
We can highlight "Confused" with all of the positions he's taken that contradict each other, along with every gaffe he's ever made. Make a composite ad of him forgetting stuff and misspeaking, and basically imply that he has Altzheimer's. Scare the public about a senile old man in the white house and be brutal about it.
"Panderer" is a little trickier, but basically it's the Kerry Windsurfer attack, but with an added shot at MCain's principled image. He's not a Maverick, he's a self serving used car salesman who doesn't give a shit about anything except getting elected. Show how every "Maverick" decision has actually been made to get him stuff. "John McCain will say anything and do anything... to help John McCain." Sprinkle the Keating Five stuff in these ads.
LINE OF ATTACK NUMBER THREE:
Taxes! They keep lying About Obama raising taxes. I think we need a very simple positive ad on Obama with no other message other than his tax cutting plans. If I'm a low info voter all I want me to hear about till November is how Obama will cut my taxes by 1000 dollars and McCain won't.
THEN, when this is firmly taking hold (It isn't now, or the Elephants wouldn't be able to lie about Obama's tax record so frequently) hit McCain over and over about how he doesn't want to cut taxes on the middle class, because he doesn't care about you. Why are tax cuts good enough for the rich but not for you? Cause McCain is an OLD RICH ASSHOLE. The kind of rich guy we see in Trading Places and Marx Brothers movies. He's JUDGE SMAILS from Caddyshack. And he doesn't give a shit about rabble like you.
John McCain doesn't care if you have any money. If you want wealth, do what he did. Marry it.
Anyway, what do you think of these attack lines? Any way to streamline them? At this point we don't need a bunch of punches, we need a couple we can keep throwing till November.