One of the proposals being floated around with this bailout package is the idea that the government get warrants (essentially stock options) from any company that benefits directly from the proposed bailout. This idea has been dismissed by Hank and the administration, but I think it has some interesting merits and actually a very valid fairness factor to it.
You see, all of these financial companies have taken huge writedowns on the toxic mortgage securities that they now need the government to buy from them, thus giving them huge losses, which they can carry over many years into the future. Should the bailout work as proposed (and I think essentially it will work), then these very companies will see their stocks appreciate considerably over the next several years, even if profits lag slightly (remember they will have no taxable profits due to the carry over). This means that without an equity stake, the government is taking on all the risk and will also get no tax revenue from these companies for years after all the crap is gone from their books.
What I would call for is a warrant program whereby the government gets warrants (at today's stock prices) that are equal to 1/10th of the amount of the price the government "buys" these bad assets from a company. These warrants would only be executable if the assets the government purchased "lose" money. The warrants would have a 7 year lifespan, which would give them plenty of time to get rid of any of the toxic assets/let them mature. The idea here is not so much to penalize these companies more per say, but to have an insurance plan that keeps government whole if you will.