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After his retirement, Bjorn Borg, the Swedish tennis legend, founded a clothing company which has become one of Europe's most popular underwear and loungewear brands. The Bjorn Borg brand owes its success to its exciting and original designs and  to its edgy, irreverent advertising.

Don’t miss their newest video ad, "Love for All" with a VERY special surprise ending. It's especially relevent as the controversy over the passage of Proposition 8 in California and the gay community's response gains momentum.

Bjorn Borg has just launched their brand in North America and with ads like this, I think they deserve our support. Happily, if you're so inclined, you can pick up some Bjorn Borg underwear and support two socially conscious, gay friendly companies: Bjorn Borg and International Jock Men's Underwear

Plus, you might want to have some fun and email the video to any homophobes you know. It might be fun to watch their heads explode!

Update: THANK YOU ALL SO MUCH! My first recommended diary. I am SO honored.

Originally posted to internationaljock on Fri Dec 05, 2008 at 01:51 PM PST.

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