Skip to main content

Some people wonder how CO2 can have such a big influence on global warming since it is such a small part of the atmosphere -- only 0.04% (390 parts per million or ppm).  It turns out that CO2 is very efficient in trapping infrared radiation, which is better known as heat and it is transparent to visible radiation, which is better known as light.  This makes it an effective greenhouse gas.  But is it possible for something to have such a big impact when it is such a small percent of the atmosphere?  Since CO2 is transparent to light, it's hard to show it working (though with a bit of expensive equipment, it can be visualized).  So instead of using CO2, I have put together a demonstration using a material that is very effective in blocking light, even at extremely low concentrations... ink.

I've been striving to come up with ways for people to visualize the impacts of climate change.  Even though scientists are telling us we are heading for +5ºC (+9ºF), this information is not usually covered by the media and when it is, people don't react to it because it doesn't mean anything to them.  That's why I consider climate change to be the biggest psychology and marketing communications problem we have ever faced.

What suggestions do you have on how we can get people to understand the threat we are facing so that they demand that our leaders take action?  I think it's an important question.

Dan Miller

Originally posted to dannym999 on Sun Mar 07, 2010 at 11:39 PM PST.

Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags


More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

JD SoOR, fly, buffalo soldier, lowkell, dmauer, eleming, sheba, ORDem, Liberal Thinking, greendem, Geenius at Wrok, Powered Grace, maynard, PeterHug, RunawayRose, Robespierrette, tommurphy, musicalhair, tacet, nemoplanetia, polecat, Sandy on Signal, freelunch, frisco, MarkInSanFran, mataliandy, hubcap, silence, Plan9, Paulie200, RumsfeldResign, Gustogirl, concernedamerican, raines, hestal, bronte17, 88kathy, EricS, litho, BlackGriffen, MD patriot, srkp23, Agathena, RabidNation, KMc, mole333, Glic, barath, mwmwm, nalakop, Brit, wader, Tomtech, WeatherDem, psnyder, danthrax, ManhattanMan, Dr Colossus, leevank, defluxion10, jmknapp, ybruti, JayDean, marvyt, Mosquito Pilot, jcrit, cartwrightdale, vacantlook, Schwede, environmentalist, rapala, G2geek, Slgalt, humphrey, radarlady, jrooth, David R, subtropolis, newfie, Pym, Chinton, offred, elkhunter, truong son traveler, ajsuited, Hind2, dewtx, orson, billybush, McMeier, GreyHawk, Shaesin, Little Lulu, rb608, techno, mbcarl, deepsouthdoug, SocioSam, Land of Enchantment, simplicio, cscanzoni, Jim P, begone, Orinoco, Patriot Daily News Clearinghouse, BlueInARedState, buhdydharma, jwhitmill, Hobbitfoot, Lefty Coaster, global citizen, A Siegel, Ashaman, gatorcog, happy camper, Preston S, MarciaJ720, profh, Clive all hat no horse Rodeo, B Amer, Quicklund, DBunn, tonyfv, pinkhighway, pgm 01, recusancy, tardigrade, Loudoun County Dem, blue armadillo, dmh44, possum, vets74, terryhallinan, yoduuuh do or do not, Van Buren, dotcommodity, Cofcos, SJLeonidas, Jimdotz, DWG, jimotto, spiraltn, Uberbah, Ken in Tex, millwood, journeyman, LWelsch, JML9999, Zydekos, BasharH, rmonroe, fayeforcure, chapter1, Argyrios, mamamedusa, elwior, Cat Servant, lineatus, Akonitum, jamess, mikeconwell, geomoo, home solar, TheGreenMiles, Seamus D, KttG, petulans, huntergeo, luckylizard, ptolemynm, BlueGenes, Nica24, In her own Voice, LaFeminista, satanicpanic, Bule Betawi, Searching for Pericles, RonRaunikar, greengemini, welso, Nebraskablue, maryabein, Partisan Progressive, h bridges, velvet blasphemy, shalca, LibrErica, DefendOurConstitution, Daily Activist, elziax, IreGyre, notksanymore, ArthurPoet, jfromga, davespicer, Randtntx, Leftcandid, French Imp, nocynicism, LookingUp, BigVegan, BrighidG, marabout40, patrickz, LaughingPlanet, The Jester, marsanges, freeport beach PA, trixied13, BonnieSchlitz, sullivanst, ItsSimpleSimon, Benintn, axel000, NYWheeler, JRandomPoster, Unenergy, klingman, elengul, washdcnow, weathertom, newusername, annominous, the mom in the middle, Bob Duck, Airmid, Hopeful Skeptic, BlackQueen40, Eclectablog, MartyA, marleycat, gater2112, muddy boots, KVoimakas, lizard people, rexymeteorite, dibsa, curtisgrahamduff, waiting for lefty, blue aardvark, just another vortex, RLMiller, PrometheusUnbound, Dakit, KiB, Flying Goat, FireBird1, OHknighty, delmardougster

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site