A lot of names being talked about to run against Walker. It doesn't matter WHO we run, if the HOW doesn't change. Same old messaging will lead to same old terrible election night watch parties. I can't stomach another Kloppenberg debacle. What has to change is our messaging.
We keep using the same media people who come up with the same ads. I'm talking the same production values. The same looming photographs with something written across them. The same booming music with the same voice over making some dire announcement. People are numb to this. They just tune it out. Doesn't reach anybody.
Besides the dull and overused types of ads, our messaging is terrible. It's always we're good, they're bad. Boohoo. WE got to place ourselves differently. Show us in settings that make us look normal, i.e. watching a game at a bar. We have to really look like the people that swing votes will identify with. We have to set ourselves as normal.
The same old mindset will get us the same old media buys, will get us Scott Walker crowning how he just won a recall election against him. Pretty damn scary isn't it? Let's make sure than doesn't happen.