WABC-AM 770 Aircast has recently had a significant difference in advertisers, related of course to the two week 'cooling off' period by Premiere.
90 minutes of WABC (all Rush) were compared to 90 minutes of WOR. Part of the tracking includes Mike Gallagher, another conservative talker, part includes Joan Hamberg "Why Rush Through Lunch."
47 Spots on WOR. 14 Promo. 0 PSAs. 0 Lobbyist. 11 Major National Brands (includes 'co-sponsored' spots bought with local dealers.) Also two other major Local Saturation advertisers. (They buy television, radio, print in bulk.) 3 Repeats. 33 Paid.
45 Spots on WABC. 14 Promo. 3 PSAs. 4 Lobbyist. 4 Major National Brands (includes spots bought by local dealers.) 3 Repeats. 27 Paid.
Some national sponsor buys were clearly wide scale. You'll notice Mazda is on WABC. But it's also on WOR exactly an hour later. Only one spot heard on WABC was on WOR. But ten of the sponsors heard on WOR were on Rush in earlier samples. And several have not been on WABC for days. There were zero PSAs on WOR during today's sample.
Rants? War on women. Politico is stupid. If you misspell his name on Twitter, you don't get him. And boasting "I am the de facto head of the republican party except when I'm forgotten." Slightly in jest, of course. Or not of course. It's easy to think you heard all his schtick before. Because he just keeps recycling it.
Only the WABC list appears below. Enjoy.
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($) Lobbyist.
= Repeat.
PSA. Freebie.
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1203 Booster Seats - PSA
1204 Transforming Wealth Into Debt
1205 iContact
1205 WABC Promo
1206 Toyota Tires
1206 Mazda CX-9
1221 WABC Promo
1221 Time To Choose / Newt Gingrich
1222 Insperity
1223 WABC Promo
1223 Your Marketing Sucks
1224 Indian Point Nuclear Plant ($)
1225 Fort Bend County, Texas ($)
1231 Paul Miller Auto Group =
1232 WABC Promo
1232 Grey Defense =
1233 WABC Promo
1234 American Red Cross - PSA
1245 WABC Promo
1245 LifeLock (voiced by RL)
1246 Amberen
1247 WABC Promo
1247 Kars 4 Kids
1255 Stock Loss
1256 WABC Promo
1256 American Bullion
1257 American Heart Association / Hands Only CPR - PSA
1259 Paragon Honda
100 WABC Promo
102 Blue Science =
102 Missing&Exploited Children - PSA
104 Blue Science (you read that correctly) =
105 AccuQuote
105 WABC Promo
106 Town Lincoln
106 WABC Promo
123 WABC Promo
123 Lear Capital
124 WABC Promo
124 Americans For Prosperity ($)
125 Conservative Tours
131 Paul Miller Auto Group =
132 WABC Promo
132 Grey Defense =
133 Equity Now