From Chick-fil-A's website:
Chick-fil-A Appreciation Day Statement
Attribute to: Steve Robinson, Executive Vice President Marketing
Chick-fil-A Appreciation Day was not created by Chick-fil-A. We appreciate all of our customers and are glad to serve them at any time. Our goal is simple: to provide great food, genuine hospitality and to have a positive influence on all who come into contactwith Chick-fil-A.
As a privately held company Chick-fil-A does not comment publicly about our sales
figures or volume.
Apparently trying to distance the company from becoming the Religious Right chicken shake.
But Chick-Fil-A President Dan Cathy is still thrilled about it and chatting with the religious right: