In reality, things didn't go as smoothly as Mitt planned when he approached Ann about heading up this effort. I just obtained a transcript of an (illegally) taped conversation between Mitt and Ann regarding this very announcement. (Don't ask me how I obtained this transcript. It's a highly classified operation.)
MITT: Well, Ann, I'm putting you in charge of Operation Mitt Swoon.
ANN: Operation Mitt Swoon?
MITT: Yes, it's the campaign's effort to close the gender gap and make me attractive to gals.
ANN: You're already "attractive to gals," Mitt! Look at that head of hair, those chiseled features!
MITT: Aww, stop it, Ann. The polls say otherwise. So I need you to head up this effort.
ANN: Okay... Well, ladies like horses!
MITT: Yes, yes they do! That's right, Ann!
ANN: You should go out and ride a horse. Your head of hair flowing in the breeze, your chiseled features -- on a horse!
MITT: Me on a horsey. I could see that. Ladies would like that. Maybe a cowboy hat, too. Worked for Bush.
ANN: No, no, no! No cowboy hat! Don't cover that hair! Ladies swoon over it! The girls at the club are forever commenting on it, especially since most of their husbands are bald.
MITT: Has Betty ever commented on my hair?
ANN: Why, yes, she has.
MITT: Oh, well, I...
ANN: You're blushing.
MITT: I am not! I thought I was going to sneeze.
ANN: You like Betty, don't you?
MITT: Stop it, Ann!
ANN: Look, I understand--
MITT: No, no, it's not what you think!
ANN: She's an attractive gal...
MITT: Me on a horsey, remember?
ANN: And she's quite a bit younger than me...
MITT: Giddyup!
ANN: Do you think about her, Mitt?
MITT: No! Don't be silly! Does she like horseys?
ANN: You do think about her, don't you?
MITT: Now, Ann, let's get back to the subject at hand.
ANN: They're right about you.
MITT: Who's right about me?
ANN: The press. The TV people.
MITT: What?
ANN: You don't like to answer questions that will embarrass you.
MITT: Nonsense!
ANN: Will you release your tax returns?
MITT: Neighhhhhh!
ANN: What about the Chick-Fil-A situation?
MITT: Whinnneeee!
ANN: Do you think that way about Betty?
MITT: I'm a horsey! Look! [DROPS DOWN ON ALL FOURS]
ANN: I should have known.
MITT: Spank my bottom with a whip!
ANN: You disgust me.
MITT: I'm a horsey!
ANN: Good lord...