It's not the message. It's not the running mate. It's not Romneycare? It's not the bus tour. It's not the 47% comment. It IS his character, stupid. Earlier this year, the Obama campaign told us all about Romney: he has no core. The 47% video has now exposed his core for all of us to see. And no amount of re-packaging, bus tours, super pac money will make a bad product good. This is lipstick on a pig 2012.