From the HuffPuff:
WASHINGTON -- Change.org, the online social movement company founded on progressive values, has decided to change its advertising policy to allow for corporate advertising, Republican Party solicitations, astroturf campaigns, anti-abortion or anti-union ads and other controversial sponsorships, according to internal company documents.
So it looks as if money is winning out over ethics again. But what can we do? Well, there's this...
Change's softening of its liberal stance leaves the space open for competitors like Care2.com, which is also for-profit, and MoveOn.org, which offers petition software called SignOn and is a nonprofit organization. Care2 has been around longer than Change.org, and has significantly more clients, but the company lags behind Change.org in terms of public relations. Asked if Care2 would accept clients whose values the company doesn't share, Clinton O'Brien, a Care2.com vice president, said no.
"Care2 will never run a campaign for the NRA, or from advocacy groups that don’t support a woman’s right to control her own body," O'Brien told HuffPost. "Just like we will never sell an ad campaign to Monsanto or some other for-profit whose behavior we think is widely recognized to be negative for society or the planet ... We consider it our duty to accept or reject clients on a case-by-case basis."
Steven Biel, the director of SignOn, echoed the sentiment.
More to follow.