Some of you may have heard that Chris Cillizza of the Washington Post decided to 'move' OHIO from OBAMA to 'TOSSUP on his Electoral Map yesterday - and he offered possibly the lamest excuse for doing so in pundit history:
"...the absolute necessity for Romney to win the state if he wants to be president - leads us to move it back to the 'tossup' category."When you can maneuver your jaw again, join me over the fold.
As I said yesterday, this amounts to a "I really, really want the race to be closer, so I am going to reassign states at random until OBAMA is below 270 again - despite reality.
Or, as Sam more succinctly puts it:
Cillizza is hardly alone. A few days ago, Wolf Blitzer at CNN cited a single Ohio poll, done by his own organization, showing Obama up by 4%. He then proceeded to call this a "tie," revealing an amazing inability to interpret a simple number. Compounding this is the fact that dozens of polls have been conducted in Ohio. The odds of an Obama lead are extremely high. So why does he persist?Or - in simpler terms - it is easier to sell beer and bras and boner pills when there are more views and clicks on your website - actual NEWS be damned.
The news media have an incentive to fuzz up the picture: ratings and profit. A message that the cake is fully baked does not automatically bring back the viewers. Without the artificial suspense, Cillizza and Blitzer are put in a position of having to say something substantive or interesting that gets beyond a horserace number. Think how much work that would be.
When there is no news, we can always invent it.