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Over at, Erick Erckson writes:

At the same time, Romney made a conscious decision to blow off Hispanic voters. Yes, conservatives, we must account for this. The Romney campaign to the hispanic [sic] community was atrocious and, frankly, the fastest growing demographic in America isn't going to vote for a party that sounds like that party hates brown people. That does not mean the GOP must offer up amnesty. It does mean that a group that is a natural fit for the GOP on social issues, [sic] must in someway [sic] be made to feel comfortable with the GOP.

Boiled down to its essence, this is a call for rebranding, not change. But there are significant problems with Erickson's formulation, none of which he appears to grasp.

It is a article of faith among conservatives that Latinos are "natural fits" for the Republican party because they are thought to be to the right of the Democratic party on such issues as abortion and gay rights. That may or may not be, but it's an open question as to whether that will ever be adequate to change Latino voting patterns.

In 2004, George Bush received over 40% of the Latino vote, something that conservatives suddenly cite as proof that Latinos will vote Republican given the right candidate. But Bush supported immigration reform, something that Erickson in effect claims that Republicans don't have to do and that is inconceivable anyway.

More to the point, the second Bush term was an economic Hurricane Katrina for Latinos, as their accumulated wealth disappeared in the burst of the housing bubble. If any demographic fears a double down on trickle down, it is Latinos. It will take more, much more, than selling the quaint notion that Republicans are the party of freedom and opportunity when in the experience of the Latino community it is exactly not that.

Then there's the elephant in the room, the great slouching beast that Erickson refuses to see. Republicans do not just sound like the party that hates "brown" people: The controlling group in the Republican nominating process does hate brown people and anyone else without white skin. Joe Arpaio is not a Tea Party hero because of an avuncular manner and a wicked wit. I will never forget the sickening spectacle of a screaming mob of tea baggers forcing John Lewis, a 70-year man and genuine American hero, walk a gauntlet of hate for the unpardonable sin of going to his office as the Affordable Care Act neared a vote. Not a single Republican expressed the slightest bit of dismay

Latinos cannot be made, forced, or duped into becoming comfortable with the GOP any more than anyone else can. The precondition for Latinos becoming comfortable with the GOP is, one would think, that the GOP becomes comfortable with Latinos. I don't see that happening any time soon.

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Comment Preferences

  •  Well the "party of freedom" should (7+ / 0-)

    allow people to speak the language of their ancestors. You think they'll go for that?

    We're fools whether we dance or not, so we might as well dance.

    by PowWowPollock on Fri Nov 09, 2012 at 05:11:10 AM PST

    •  :D haha! good one! n/t (1+ / 0-)
      Recommended by:
      a gilas girl
    •  Let's not go too far! (2+ / 0-)
      Recommended by:
      a gilas girl, ms badger

      Language is more complex matter for immigrants from Mexico than for many prior immigrant groups. Since no ocean divides Mexico from the US, the first generation of immigrants continually replenishes itself. This happily keeps Spanish alive, but of course hands a pseudo-issue to the nativist right. (Not that I care.)

      This gets to the heart of my point, and is another reason why the Republican party won't become comfortable with Latinos any time soon, no matter how gaudily they sell dog food as steak.

      BTW, have you noticed that conservatives are already talking about their problem being a matter of rebranding? They'll never learn. But then it's hard to learn when you're in a constant state of rationalization.

      "I want real loyalty. I want someone who will kiss my ass in Macy's window, and say it smells like roses." Lyndon Johnson

      by pkgoode on Fri Nov 09, 2012 at 05:24:43 AM PST

      [ Parent ]

    •  Like Droogie once (2+ / 0-)
      Recommended by:
      a gilas girl, ms badger

      wrote (in his "When I Am King" diary), from now on, demands for an official language must be submitted in Cherokee.

      We must use what we have
      to build what we need. -Adrienne Rich

      by Xapulin on Fri Nov 09, 2012 at 06:15:04 AM PST

      [ Parent ]

  •  agree. the r's aren't arguing for a change in (5+ / 0-)

    principles.  they're arguing for better messaging -- & better salesmen/women.  nothing more.

    they're not about to abandon trickle down or any of their failed ideas b/c they don't have any other policies/ideas to begin with & since they're the political arm of the business culture in this country, protecting the plutocracy is always going to be their #1 priority.  the fact that they allied themselves with the religious nutjobs & embraced racist bigots to gain power is their biggest problem.

    they know they have to shed the fundies & the bigots if they want to remain viable but they aren't about to abandon ws.  

    it's an interesting dilemma for them.  glad i got lots of popcorn.

  •  Young Latinos (3+ / 0-)
    Recommended by:
    Dretutz, Odysseus, pkgoode

    They also fail to see that the Latino population is younger. They believe in birth control and if they oppose abortion they do not think it is the governments business. They also have gay friends. They have to change their stand on immigration to have a shot for some old angry brown people for awhile but the long term prospect does not look well for them.

    He who joyfully marches to music in rank and file has already earned my contempt. He has been given a large brain by mistake, since for him the spinal cord would suffice. Albert Einstein

    by Cairns on Fri Nov 09, 2012 at 05:44:49 AM PST

  •  The GOP base ... (0+ / 0-)

    Nativists by in large - will never go for it, 'dubya learned that the hard way.

    If not us ... who? If not here ... where? If not now ... when?

    by RUNDOWN on Fri Nov 09, 2012 at 05:51:39 AM PST

  •  wow (2+ / 0-)
    Recommended by:
    scribeboy, Odysseus

    The solution to their problem with women:

    The campaign also refused to defend and push back on the “war on women” narrative allowing people, post-election, to claim the GOP really did get hurt on social issues. Well yeah, you do tend to get hurt when you keep getting punched in the face and smile back. The GOP must rebuild its narrative with a candidate who is capable of telling a story that does not involve squatting on potties in France.
    and then this on Latinos:
    Immigrants to this country know they are here for freedom and opportunity they did not have in their native land. But they may not really understand what “free markets” mean.

    Yea - they just need to be edumacated.  Dumbass - don't you get most of the latinos in this country were actually born here?

    A little patience, and we shall see the reign of witches pass over, their spells dissolve, and the people ... restore their government to it's true principles.

    by maddrailin on Fri Nov 09, 2012 at 06:07:17 AM PST

  •  So lip stick on a pig is still their "solution" (1+ / 0-)
    Recommended by:

    to everything. Brilliant. Perhaps they can wear Somberos and sing La Bamba at the next Republican Convention, that should really do the business. In defeat we get to see how deep in utter delusional BS these wankers are. Hispanic people want actual policies not fucking platitudes, whats next? I have never been to a Bull Fight but I stayed at a Holdiay Inn Express last night? Until these idiots actually put forth a tangible policy that appeals to minorites that doesnt involve snake oil and 3 card monte they can expect to get trounced in Nevada, Cali, Colorado, New Mex, Florida, perhaps even Georgia & Texas in a few cycles. As a military man I am aware of the suck and I despise senior leaders that try to polish it off and present it anew via semantic gymnastics. Hispanic people dont want sucky policies that have a shiny veneer they want real policies that allow them the same right we all enjoy. Kinda like Irish immigrants in 1860s. Italians & Eastern Europeans in late 19th century, Japanese in concentration camps in USA in WW2 and on and on. This country is great because of immigrants not a party that I can transcribe a Know Nothing manifesto from 1860 with exact words and merely change Irish to Hispanic.

  •  The Republican nominating process would (0+ / 0-)

    be much improved if they banned costumes at their debates...

  •  Plus, Asians are the fastest growing group--not (0+ / 0-)

    Latinos, Erick.

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